Loading...
Loading...
By Fernando Mares - Tue, 07/18/2023 - 12:35
Raúl Peñafiel explains JLR’s rebranding process, which goes beyond a change of name and considers a unique approach to modern luxury.
https://mexicobusiness.news/tag/jaguar-land-rover-0
More Automotive
By Fernando Mares - Tue, 07/04/2023 - 10:41
Jaguar Land Rover, now JLR, outlines its new global strategy focused on the reimagination of modern luxury.
By Sofía Garduño - Thu, 09/29/2022 - 17:17
Electrification and digitalization are transforming the concept of mobility as consumer demands evolve.
By Alejandro Salas - Wed, 02/16/2022 - 12:38
Automotive exports to the US remain strong, while SUV sales stand out in a still contracting domestic market. This and more in this week’s roundup!
By Mónica López - Tue, 12/07/2021 - 13:35
Technology has enabled the automotive sector to approach consumers in a new way, yet there are still significant challenges for the entire ecosystem
By Andrea Villar - Wed, 09/22/2021 - 18:07
Technology has enabled the automotive sector to approach consumers in a new way, yet there are still significant challenges for the entire ecosystem
By Alejandro Enríquez - Thu, 03/18/2021 - 06:00
Industry experts address the keys for successful digital sales, and even newer trends like shared mobility require new thinking post-pandemic
By Alejandro Enríquez - Thu, 01/21/2021 - 17:22
Joe Biden’s priorities for the sector, OEMs’ bet on autonomous and electric vehicles and the Mexican tire sector. This is the week in automotive!
By Alejandro Enríquez - Tue, 01/19/2021 - 18:54
Despite the pandemic, Jaguar Land Rover is clear about what it needs to focus on to stay afloat: luxury services with a focus on customer care.
By Jan Hogewoning - Mon, 08/03/2020 - 05:00
While some might see decreasing sales as a challenge in the domestic market, others see an opportunity to showcase a different type of offering
