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From Vendor to Ally: What Really Drives B2B Success in Latam
By Juan Pablo Baeza Prado - Wed, 01/14/2026 - 08:00
In Latin America’s B2B sector, lasting success comes from outcomes and trust-based relationships over pure technology, writes Juan Pablo Baeza.

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Cluster Automotriz Nuevo Leon
https://mexicobusiness.news/tag/juan-pablo-baeza
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Redefining Value: Leading with Purpose in the Age of Automation
By Juan Pablo Baeza Prado - Fri, 08/01/2025 - 07:00
AI and automation should amplify human value. Intentional deployment focusing on purpose drives real transformation, writes Juan Pablo Baeza.
R&D Key to Leading Telematics, Fleet Management Sector
By Mateo Cantu Rivera Torres - Mon, 08/19/2024 - 10:00
The telematics and fleet management market is evolving. To stay at the cutting edge, investment in R&D is needed, writes Mateo Rivera Torres.