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By Mauricio Martínez - Tue, 03/15/2022 - 13:00
Mauricio Martínez says humor can have a powerful impact in advertising, but it needs to be used properly. Here’s why.
https://mexicobusiness.news/tag/kantar-insights
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By Mauricio Martínez - Mon, 12/13/2021 - 15:56
Marketers who don't test their advertising in the right context risk undermining the power of their content. Mauricio Martínez explains.
By Rodolfo Vélez - Thu, 04/09/2020 - 15:31
Betting on advertising during an economic recession is the road for a faster recovery.
