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By Mariana Allende - Mon, 03/04/2024 - 13:16
The Buy Now, Pay Later (BNPL) sector in Mexico is poised for a 42.8% annual increase, reaching US$7.38 billion by 2024.
https://mexicobusiness.news/tag/karen-herrera
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By Karen Herrera - Tue, 08/22/2023 - 16:00
“As technology continues to evolve, AI will continue to play an increasingly pivotal role in shaping the future of public relations,” says Herrera.
By Karen Herrera - Wed, 06/28/2023 - 11:00
Retailers still questioning whether migrating to online sales is the right move for them should make the jump for a few reasons, writes Karen Herrera.
By Karen Herrera - Thu, 04/27/2023 - 14:58
As merchants look for ways to capture every possible sale in times of economic uncertainty, BNPL is an attractive option, writes Karen Herrera.
By Karen Herrera - Fri, 03/24/2023 - 09:00
Selling products online is tricky. Karen Herrera provides 14 tips to use copywriting to convert users and increase sales.
By Emilio Aristegui - Thu, 11/24/2022 - 10:00
A study by the OECD found that female entrepreneurs have a long way to go to increase their presence in Mexico. This and more in the weekly roundup.
By Karen Herrera - Tue, 11/22/2022 - 15:00
It will be interesting to see how TikTok progresses and if older audiences will adopt this method of searching, writes Karen Herrera.
By Karen Herrera - Wed, 08/24/2022 - 09:00
Why would a brand complement traditional advertising to work with an influencer? Karen Herrera provides her insights.
By Karen Herrera - Mon, 05/23/2022 - 13:00
Alliances are allowing previously marginalized users to have access to the benefits of buying online for the first time, writes Karen Herrera.
