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Building Real Thought Leadership: Opinionists vs Opinion Leaders
By Maria Fernanda Gonzalez - Tue, 01/06/2026 - 08:30
When opinions are shared without context or real understanding, they can turn into a reputational problem, writes María Fernanda González.
https://mexicobusiness.news/tag/key-opinion-leaders
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Prioritizing Evidence-Based Physician Education
By Anmol Motwani - Wed, 08/07/2024 - 10:37
Pharma companies must prioritize pre-market education among physicians to boost adoption and enhance physician knowledge in precision medicine.

5 Key Lessons From the Mexican Medfluencer Phenomenon
By Enrique Culebro - Wed, 02/28/2024 - 08:00
The Mexican medfluencer phenomenon offers valuable lessons on the power and pitfalls of digital health communication, writes Enrique Culebro Karam.