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Marketing Agencies: From Vendor to Strategic Partner
By Luca Nan - Wed, 06/25/2025 - 06:30
Modern brands need digital marketing agencies as strategic partners, not just vendors. Luca Nan explains.

https://mexicobusiness.news/tag/luca-nan
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Data Lake: The Machinery Behind the Marketing Strategy
By Luca Nan - Fri, 10/21/2022 - 11:00
Data lakes provide greater data reliability but how do you take advantage of the data to grow your brand? Luca Nan takes a look.
Listen to Your Numbers, Build an MIS
By Luca Nan - Wed, 07/20/2022 - 12:00
Developing an MIS is crucial for business to move forward, provided there are proper roles in our team to exploit them, writes Luca Nan.
Digital Strategy as the Heart of the Brand's Omnichannel Presence
By Luca Nan - Thu, 02/10/2022 - 09:06
A transversal vision is needed to establish an omnichannel strategy that achieves the medium-, short- and long-term goals of the business.