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AI in Marketing: From Product Fit to Brand Fit
By Maca Lara Dillon - Tue, 05/13/2025 - 06:00
Align generative AI with brand strategy using personalized data, human oversight, and a clear product-to-brand fit approach, writes Maca Lara Dillon

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Cluster Automotriz Nuevo Leon
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Brand Power: Startups’ Growth Lifeline amid VC Drought
By Maca Lara Dillon - Thu, 03/20/2025 - 08:00
VC investment in Latin American startups remains cautious in 2025. Brand awareness and marketing will be key growth drivers - Maca Lara Dillon.