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By Mariana Allende - Wed, 10/08/2025 - 12:12

Companies often start with a tech roadmap and forget about the customer, but technology should serve customers’ needs, says Apto’s Alvaro Plasencia.

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https://mexicobusiness.news/tag/marketing-and-communications

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By Mariana Allende - Thu, 12/05/2024 - 10:05

Investing in customer research must be the foundation of any company’s product design and UX strategy, says WANDR Studio Founder and CEO Jinny Oh.