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By MBN Staff - Tue, 08/12/2025 - 11:35
Alsea’s 2Q25 digital sales hit MX$7.7 billion, 38.6% of total, driven by efficiency, segmentation, pricing, loyalty programs, and home delivery.
https://mexicobusiness.news/tag/marketing-strategies
More Energy
By MBN Staff - Fri, 06/27/2025 - 09:42
Sembrando Vida and Pacifico Mexinol have embarked on a pioneering public-private partnership in Sinaloa.
By Victor Noguera - Wed, 12/04/2024 - 08:00
Living off rental income may sound farfetched to some, but with the right strategy, it can be perfectly achievable, writes Victor Noguera.
By MBN Staff - Wed, 11/27/2024 - 08:29
Grupo Bafar partners with Google Cloud to integrate AI and analytics, boosting efficiency in production, distribution, and marketing.
By Fluvio Ruiz Alarcón - Wed, 10/16/2024 - 08:00
AI is revolutionizing how brands create content, allowing them to explore previously underutilized formats, such as native video, writes Linda Ruiz.
By Sergio Hernández - Wed, 09/11/2024 - 10:00
Effective data mining requires clear objectives for data initiatives and establishing robust data management practices. Sergio Hernandez explains.
By MBN Staff - Tue, 05/14/2024 - 07:00
SADER partnered with Japan to boost rural development, focusing on empowering small-scale producers through the SHEP approach.
By Perla Velasco - Wed, 03/20/2024 - 11:31
The arrival of Chinese automotive companies in Mexico marks a significant milestone in the globalization of the automotive industry
By MBN Staff - Tue, 03/12/2024 - 17:28
Highlighting gender disparities in health risks, the WHO emphasizes the urgent need for action on alcohol policies.
