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By Ana Trejo Vazquez - Thu, 05/15/2025 - 07:30

Native ads are now safer and smarter, with AI and human moderation helping publishers balance profit with brand protection, writes Ana Trejo Vázquez.

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By Linda Ruiz - Tue, 02/18/2025 - 07:30

AI, privacy, and data-driven marketing will define 2025. What does that mean for marketers — and storytelling? Linda Ruiz looks at the issue.

By Linda Ruiz - Tue, 12/03/2024 - 08:00

In 2025, publishers will focus on data-driven strategies to engage and monetize their audiences. Linda Ruiz looks at the key trends for next year.

By Mariana Allende - Fri, 06/21/2024 - 11:00

Mexico has become a hub for retail media and has the potential to further boost it, but data privacy, essential for targeting, remains a concern.