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The Modern Marketing Funnel: AI, Content and Customer Engagement
By Jovanni Juárez - Mon, 08/17/2026 - 08:00
Transform the marketing funnel using AI, brand visibility, and content to build personalized customer relationships, writes Jovanni Juárez.
https://mexicobusiness.news/tag/personalization
More E-Commerce & Retail
Mexican Retail Shifts Toward Digital, Experience-Driven Growth
By Eliza Galeana - Thu, 08/06/2026 - 11:51
Mexico’s digital consumer confidence reached 66% in 3Q26. Meanwhile, Walmart is expanding its private-label portfolio.
Retail Shifts to AI, Ops, and Relationships in 2026
By Aura Moreno - Wed, 04/22/2026 - 16:29
Mexico’s retail shifts to maturity as e-commerce reaches 17.4% of sales, but rising CAC pressures growth
Bespoke Exclusivity Defines Ultra-Luxury: Maserati
By Óscar Goytia - Tue, 04/21/2026 - 14:20
Genuine luxury is defined by rarity and a refusal to compromise on authentic materials, says Maserati Mexico’s Rodnei Silva.
Cinemas’ Premium Growth, Platform Accountability: Tech Week
By Diego Valverde - Thu, 03/26/2026 - 14:03
This week, retail digitalization boosts efficiency, Cinemex goes premium, and a Meta Platforms ruling raises global liability.
Mexico’s Retail Digital Shift Drives Growth, Efficiency
By Diego Valverde - Tue, 03/24/2026 - 12:40
In Mexico, retail digitalization is no longer optional, but a key to efficiency, growth, and personalized shopping, says GlobalLogic.
Wealth Firms Turn to Fintech as Industry Goes Digital
By MBN Staff - Tue, 03/10/2026 - 14:42
Wealth management is shifting to digital, data-driven services, forcing firms to adopt fintech innovation to stay competitive, says Temenos.
Most Latin American E-Commerce Platforms Lag in AI Adoption
By Diego Valverde - Wed, 03/04/2026 - 08:30
Eighty percent of Latin American e-commerce platforms underperform, with weak AI adoption hurting speed and conversion, reveals Google Cloud.
Centralizing Inventory for a Truly Unified Commerce Experience
By Mariana Allende - Tue, 02/17/2026 - 10:12
Unifying inventory across all digital and physical sales channels can help eliminate stock inconsistencies and boost ROI, says VTEX’s Héctor Tinjacá.
The Customer-Centric Shift: Innovation in Experience, Not Product
By Jovanni Juárez - Mon, 12/08/2025 - 06:30
Customer-centricity demands listening to real-time customer signals and acting on the customer agenda to drive loyalty, writes Jovanni Juárez.
Mexico's AI Home Revolution: A New Era for Lifestyle Furniture
By Marco Gelosi - Mon, 12/08/2025 - 06:00
AI is transforming Mexico's lifestyle furniture sector, driving design and personalization for a better customer experience, writes Marco Gelosi.