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Rethinking Strategy? GenAI Is Redesigning the Business Model
By Rodrigo Stefanini - Tue, 05/27/2025 - 06:00
Generative AI is reshaping business strategy, boosting cybersecurity, personalization, and productivity across industries, writes Rodrigo Stefanini.
https://mexicobusiness.news/tag/personalized-marketing
More E-Commerce & Retail
Retail Customer Experience: What to Know for the New Year
By John Gregg - Mon, 02/03/2025 - 07:00
Survey sheds light on the retail tactics and technologies most likely to foster customer satisfaction at the start of 2025, writes John Gregg.

Boost Your Year-End Sales With the Help of AI
By Shelley Pursell - Wed, 01/08/2025 - 10:00
For entrepreneurs who are ready to embrace AI in their sales strategy but are unsure where to start, Shelley Pursell offers some practical steps.

Recap 2024: New Behaviors Create Opportunities for Businesses
By Julian Coulter - Tue, 01/07/2025 - 16:00
After causing a stir in 2023, the application of AI began to take a defined path in 2024, writes Julian Coulter.





Investing in AI: Service as a Software is the New Paradigm
By Luis Hernandez - Mon, 08/26/2024 - 14:00
LLMs like ChatGPT can collect and analyze information, but when combined with RAG systems they become even more powerful. Luis Hernandez explains.
The Impact of 5G Technology on Marketing
By Juan José Artero - Mon, 08/26/2024 - 10:00
5G will allow companies to incorporate advanced tech such as AI and machine learning into their marketing strategies, writes Juan Jose Artero.
AI-Powered Chatbots to Enhance Customer Experience
By Tomás Lujambio - Fri, 10/06/2023 - 12:45
AI chatbots reshape the way businesses interact with their customers, increasing engagement while maintaining effective and professional interactions.
Want to Drive Customer Engagement? Create Meaningful Experiences
By Tomás Lujambio - Wed, 10/04/2023 - 09:00
Users expect 100% digital and personalized experiences; those that do not meet these expectations may lose ground, says emBlue’s Daniel Soldan.