Ricardo Rodriguez
News Article
Ricardo Rodríguez is the new Managing Director of INFINITI Mexico, Latin American and Israel, starting on October 1.
The Week in Automotive
Weekly Roundups
It has been a busy week for the automotive sector, from preliminary domestic sales figures to flying cars!
Infiniti - Philipp Heldt
View from the Top
Philipp Heldt
Managing Director
Infiniti Mexico
INFINITI Mexico’s Managing Director shares the strategies the brand is implementing toward an electrified and digital future.
Philipp Heldt
View from the Top
Philipp Heldt
Managing Director of INFINITI Mexico and Latin America
INFINITI
INFINITI is Nissan’s luxury brand. Present in over 50 countries, the brand produces an SUV model in Aguascalientes at the COMPAS assembly plant…
Philipp Heldt
View from the Top
Philipp Heldt
Managing Director Mexico and Latin America
INFINITI
INFINITI is the luxury unit of Nissan. The brand was created in 1987 and it started selling in the US in 1989
Andrés Lerch
Roundtable
Andrés Lerch
Andrés Lerch
Advisory Partner and Leader of the Operations Transformation Area
EY Mexico’s Automotive Center

We are ready to embrace new and greener automotive technologies. Unfortunately, Mexico’s infrastructure is not prepared. Other countries are already experiencing a technological transformation as gasoline and diesel consumption declines while methanol, electricity and hybrid alternatives grow. In advanced economies, it will take 10 to 12 years for these new technologies to become a key part of their industry but in Mexico it will take the same time for these technologies to start permeating the market. There are benefits in owning an electric or hybrid car, including no ownership tax and less gasoline expenditure, but the initial investment to acquire one of these models is still too high. If the government does not offer fiscal benefits for leasing eco-friendly solutions, this market will not grow. Limiting deductibility in leasing is frankly retrograde and Mexico is the only country in the world with such regulations.

Electrification is a growing trend in the global automotive industry but it is not the only available option to reduce the environmental impact.
Radek Jelinek
Roundtable
Radek Jelinek
Radek Jelinek
President and Director General
Mercedes-Benz México

The future will be autonomous and cars will become boxes of data, proving a new challenge especially for companies in the premium segment. Although we were previously distinguished by our drivetrain and performance, new technologies will shift clients’ focus. People will stop driving and will use vehicles as a platform to work on other activities. The car will have to know what its passengers want, your likes and dislikes and even how are you feeling health-wise. We are already on top of these new trends, becoming the first company to release a production car with license plates for autonomous-driving tests in the state of Nevada. For 131 years, Mercedes-Benz has been a trend setter striving for constant innovation. That is what will make us move forward in the future.

The automotive industry is gradually transforming into a mobility industry and in this paradigm shift, technology will play a crucial role
Philipp Heldt
View from the Top
Philipp Heldt
Managing Director
Infiniti Mexico and Latin America
US$1 billion investment in COMPAS plant will generate 4,000 jobs and produce 230,000 vehicles a year
Philipp Heldt
View from the Top
Philipp Heldt
Managing Director
Infiniti Mexico and Latin America
Infiniti is standing out in the market, and even though market share is a useful KPI, it is not a comprehensive indicator for our company
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