We are ready to embrace new and greener automotive technologies. Unfortunately, Mexico’s infrastructure is not prepared. Other countries are already experiencing a technological transformation as gasoline and diesel consumption declines while methanol, electricity and hybrid alternatives grow. In advanced economies, it will take 10 to 12 years for these new technologies to become a key part of their industry but in Mexico it will take the same time for these technologies to start permeating the market. There are benefits in owning an electric or hybrid car, including no ownership tax and less gasoline expenditure, but the initial investment to acquire one of these models is still too high. If the government does not offer fiscal benefits for leasing eco-friendly solutions, this market will not grow. Limiting deductibility in leasing is frankly retrograde and Mexico is the only country in the world with such regulations.
The future will be autonomous and cars will become boxes of data, proving a new challenge especially for companies in the premium segment. Although we were previously distinguished by our drivetrain and performance, new technologies will shift clients’ focus. People will stop driving and will use vehicles as a platform to work on other activities. The car will have to know what its passengers want, your likes and dislikes and even how are you feeling health-wise. We are already on top of these new trends, becoming the first company to release a production car with license plates for autonomous-driving tests in the state of Nevada. For 131 years, Mercedes-Benz has been a trend setter striving for constant innovation. That is what will make us move forward in the future.