Luis Gerardo Sánchez
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Luis Gerardo Sánchez
Managing Director
Volvo Auto de México
Volvo has broken its own sales record for two consecutive years, reaching a volume of approximately 435,000 units.
Helder Boavida
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Helder Boavida
CEO and Director General
BMW de México
BMW has a strategy that is aligned with production following the market; if a market is developing, then we should have production in place.
Philipp Heldt
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Philipp Heldt
Managing Director
Infiniti Mexico and Latin America
Infiniti is standing out in the market, and even though market share is a useful KPI, it is not a comprehensive indicator for our company
Tomás Gravalos
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Tomás Gravalos
CEO
Pirelli Mexico
Technology has always been one of the drivers of Pirelli’s success, and our products have benefited the market through innovation for decades.
Gonzalo Esparza
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Gonzalo Esparza
President
Tachi-S México
Mexico is playing a big role in this evolution and is on track to become Tachi-S’ biggest manufacturing site outside of Japan.
Pedro Tabera
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Pedro Tabera
President and Director General
Mercedes-Benz México
Our sales in Mexico increased by more than 20%, very few countries can boast such figures, but we still have room for improvement here.
We are working on changing this perception to reflect the reality that Volvo is a genuine premium brand.
Insight
Luis Gerardo Sánchez
Director General
Volvo de México
Volvo’s journey in Mexico began in 1999 but was affected by two major hurdles, the sale of Volvo to Ford and the 2008 financial crisis
Hernando Carvajal
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Hernando Carvajal
Marketing Director
BMW de México
We are focusing on promoting the same brand strengths in Mexico that have kept us the number one premium brand in the world.
Raul Armenta
Insight
Raul Armenta
Plant Manager
Autoliv México
Mexicans only have moderate awareness about the importance of safety features when purchasing a vehicle. The same is true for South America in general
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