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By Mónica Castro Zaragoza - Thu, 12/25/2025 - 06:00
Digital real estate is an asset class with low entry capital that yields better returns than physical real estate, writes Mónica Castro Zaragoza.
https://mexicobusiness.news/tag/programmatic-advertising
More E-Commerce & Retail
By Diego Valverde - Thu, 05/15/2025 - 16:00
Mexican consumers now search, scroll, stream, and shop across over 130 touchpoints daily, reshaping brand engagement via Google and YouTube.
By Ana Trejo Vazquez - Thu, 05/15/2025 - 07:30
Native ads are now safer and smarter, with AI and human moderation helping publishers balance profit with brand protection, writes Ana Trejo Vázquez.
By Linda Ruiz - Tue, 12/03/2024 - 08:00
In 2025, publishers will focus on data-driven strategies to engage and monetize their audiences. Linda Ruiz looks at the key trends for next year.
By Francis Petty - Mon, 01/30/2023 - 12:00
The last few years have provided a powerful lesson: There’s no stopping digital transformation. The same goes for advertising, writes Francis Petty.
