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By Cristian Martinez Roldan - Tue, 11/25/2025 - 07:30

B2B sales in 2026 demands hyper-personalization, while Intent data is essential for precision prospecting, writes Cristian Martínez Roldán.

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https://mexicobusiness.news/tag/prospecting

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By Víctor Tello - Wed, 07/09/2025 - 08:00

CRMs are powerful tools beyond data storage. Proper implementation transforms customer experience and boosts sales productivity, writes Víctor Tello.