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By Roberto Peñacastro - Fri, 12/19/2025 - 07:00

Generative AI is redefining talent in Mexico, and SMBs must embrace hybrid operations and AI adoption for competitiveness, writes Roberto Peñacastro.

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https://mexicobusiness.news/tag/roberto-penacastro

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By Diego Valverde - Thu, 07/24/2025 - 10:30

Companies must first master WhatsApp-based personalization before considering broader omnichannel approaches, says Leadsales’ Roberto Peñacastro.