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By Enrique Alfredo González Huitrón - Mon, 12/08/2025 - 07:30
Cybersecurity is defined by the weakest link. Synergy, clear roles, and a strong culture are essential, writes Enrique Alfredo González Huitrón.
https://mexicobusiness.news/tag/segmentation
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By Sergio Hernández - Wed, 09/11/2024 - 10:00
Effective data mining requires clear objectives for data initiatives and establishing robust data management practices. Sergio Hernandez explains.
By Diego Valverde - Fri, 06/28/2024 - 08:10
Broadcast TV and streaming platforms in Mexico have shifted from competition to a strategic complement, says Sergio Remolina from Televisa Univision
By Guillermo Jasso - Thu, 11/16/2023 - 09:00
Guillermo Jasso delves into the complexities of identifying and prioritizing customers within a large organization.
By Tomás Lujambio - Tue, 10/24/2023 - 09:44
Applying data analytics in pricing, segmentation and promotions opens a world of possibilities for retailers, says Decision Point’s Miguel Ruz.
By Tomás Lujambio - Fri, 10/13/2023 - 10:03
Cybercriminals are exploiting website’s default 404 error pages to conceal their attacks and deploy fake website forms, reports Akamai.
By Karen Herrera - Wed, 06/28/2023 - 11:00
Retailers still questioning whether migrating to online sales is the right move for them should make the jump for a few reasons, writes Karen Herrera.
By MBN Staff - Wed, 05/03/2023 - 15:27
The amount of data available to retailers continues to grow and disperse across channels, making it challenging to extract actionable insights.
By Francis Petty - Mon, 01/30/2023 - 12:00
The last few years have provided a powerful lesson: There’s no stopping digital transformation. The same goes for advertising, writes Francis Petty.
By David Roa - Thu, 10/13/2022 - 11:00
New technologies, including blockchain and Web3, will rewrite the loyalty landscape but look before you jump, writes David Roa.
