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By Óscar Goytia - Wed, 08/05/2026 - 12:49
Aeroméxico has signed a three-season partnership with NFL Mexico, launching custom aircraft livery and loyalty perks for 40 million local fans
https://mexicobusiness.news/tag/sports-marketing
More Policy & Economy
By Patricia Kaim - Wed, 08/05/2026 - 11:00
FIFA relies on a strict legal framework and IP rights to protect sponsorships, broadcasting, and assets internationally, writes Patricia Kaim.
By Teresa De Alba - Wed, 07/01/2026 - 13:34
Auto brands dominated 42% of Mexico’s World Cup advertising, led by Hyundai, Kia and Chinese brands
By Óscar Goytia - Thu, 06/25/2026 - 15:52
Maserati Mexico and Juan "Haper" Gamboa signed a partnership for activations, merch, and a baseball platform.
By MBN Staff - Fri, 06/12/2026 - 10:52
Mexico's upcoming soccer season is expected to boost spending on food, snacks, delivery services.
By Sergio Acevedo - Tue, 02/03/2026 - 07:00
Optimize World Cup 2026 ROI via WhatsApp: reduce friction, build trust, and use experience design for repeat engagement, writes Sergio Acevedo.
By Yassef Lotina - Fri, 06/06/2025 - 08:30
Monetizing stadium Wi-Fi through smart captive portals can transform fan experiences and unlock new revenue streams, writes Yassef Lotina.
By MBN Staff - Sat, 05/24/2025 - 19:06
Mexico is proposing new legislation to ban junk food and alcohol advertising at sports and public events.
By - Sat, 12/01/2018 - 14:48
Helping to build a brand communication strategy and business plan is where Play Marketing comes in
