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By Mariana Allende - Wed, 10/08/2025 - 12:12

Companies often start with a tech roadmap and forget about the customer, but technology should serve customers’ needs, says Apto’s Alvaro Plasencia.

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https://mexicobusiness.news/tag/strategic-design

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By Daniel Guzman Salinas - Tue, 09/30/2025 - 07:00

Daniel Guzman argues that a focus on human-centered, context-aware design is crucial for creating solutions that truly work and scale.