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By Patricia Kaim - Wed, 08/05/2026 - 11:00
FIFA relies on a strict legal framework and IP rights to protect sponsorships, broadcasting, and assets internationally, writes Patricia Kaim.
https://mexicobusiness.news/tag/trademarks
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By Santiago Zubikarai - Wed, 04/22/2026 - 07:00
Mexico's reformed IP laws speed up trademarks and patents, addressing AI infringement and World Cup 'ambush marketing,' writes Santiago Zubikarai.
By Eduardo Castañeda - Tue, 01/13/2026 - 07:00
USMCA, World Cup 2026, and AI will drive Mexico's IP strategy and IMPI reforms to combat piracy and protect innovation, writes Eduardo-Castaneda.
By MBN Staff - Mon, 08/18/2025 - 12:07
Mexico set a record with 700 domestic patents in 2024 and targets over 1,000 this year, says the Mexican Institute of Industrial Property (IMPI).
By Eduardo Castañeda - Wed, 07/16/2025 - 07:00
The 2026 World Cup means strict FIFA IP enforcement. Companies must avoid ambush marketing to prevent legal issues, writes Eduardo Castañeda.
By Santiago Zubikarai - Tue, 07/08/2025 - 08:00
Mexico offers ‘reservation of rights’ for characters, protecting their name, visual depiction, and psychological traits. Santiago Zubikarai explains.
By Eduardo Castañeda - Tue, 03/11/2025 - 07:00
IP rights boost business value, aid monetization, and strengthen market positioning and drive growth, writes Eduardo Castaneda.
