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How, When and Why You Should Implement a CRM
By Víctor Tello - Wed, 07/09/2025 - 08:00
CRMs are powerful tools beyond data storage. Proper implementation transforms customer experience and boosts sales productivity, writes Víctor Tello.
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More Energy
The Challenges That Modern B2B Salespeople Face
By Víctor Tello - Tue, 04/22/2025 - 08:00
Tech sales in power systems now require expertise in smart grids, AI, and engineering to meet modern energy demands, writes Víctor Tello.
No, AI Won’t Replace B2B Salespeople
By Víctor Tello - Mon, 02/10/2025 - 06:00
Salespeople will continue to run a low risk of being replaced by AI, writes Víctor Tello. Here, he outlines his reasoning.

Why We Will Always Need B2B Salespeople
By Víctor Tello - Thu, 07/25/2024 - 12:00
More sophisticated tools are helping people to do their jobs better but it is unlikely that AI will replace a good salesperson - Victor Tello

Are Negotiating & Closing the Most Important Steps? Think Again.
By Víctor Tello - Mon, 05/27/2024 - 10:00
The most important step in the B2B sales process, including the negotiation and closing stages, is following up after an offer, writes Victor Tello.

The Salesperson as the Main Added Value for the Customer
By Víctor Tello - Fri, 03/29/2024 - 12:00
Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.
Entrepreneurs, Not Salespeople: The Paradox of Universities
By Víctor Tello - Fri, 01/26/2024 - 13:00
Universities wrongly see engineering majors as isolated from any commercial or even business programs. This needs to change, writes Victor Tello.
The Professional Salesperson
By Víctor Tello - Tue, 12/12/2023 - 13:00
Viewing sales as you would any other profession starts by recognizing the diverse knowledge and skills encompassed within it, writes Victor Tello.