Mexico City Launches Awareness Campaign for Digital Workers

Mexico City's Ministry of Labor and Employment Promotion (STyFE) is implementing a series of measures aimed at informing and assisting digital platform workers, following recent amendments to the Federal Labor Law.

The reform, implemented in coordination with companies such as Uber, DiDi, Rappi, and Mercado Libre, aims to strengthen worker rights while preserving the flexibility of app-based work models, reports MBN. Just weeks into the pilot phase of Mexico’s new labor reform for digital platforms, authorities report about 350,000 drivers and couriers have been enrolled in the Mexican Social Security Institute (IMSS).

The reform has prompted STyFE to organize information workshops involving labor unions and digital platform worker associations. These sessions are designed to analyze the implications of the reform on the worker-platform relationship and to clarify the scope of newly recognized labor rights.

Inés González, Minister of Labor and Employment Promotion in Mexico City, says that the reform has the potential to formalize thousands of jobs in the city. She underlines the importance of using all available communication channels to ensure that workers understand and claim their newly established rights.

The ministry plans to extend workshop invitations to digital platform companies, aiming to promote internal training on the law among their workforce. In parallel, a public information campaign is being deployed across key city locations, including 10 major shopping centers, where advisory modules and printed flyers are being distributed.

“We have specialized personnel and advisory modules in the main shopping centers of Mexico City,” posts STyFE on X. Through its official website and social media channels, the ministry is sharing educational content, including explanatory videos featuring legal experts and materials summarizing key points of the reform.

For those seeking personalized legal guidance, in-person consultations are available at the General Directorate of Labor and Social Welfare in the Cuauhtemoc borough. Additional outreach modules are expected to be installed in other high-traffic areas across Mexico City.