Registration for Buen Fin 2025 Starts

The Mexican government opened the registration for the 15th edition of El Buen Fin, the country’s largest commercial event. In the first hours, 1,290 businesses registered, demonstrating strong confidence from the private sector in the initiative, which aims to strengthen family incomes, promote local products under the “Hecho en México” brand, and support economic development across the country.

“El Buen Fin is a celebration where consumer confidence, technological innovation, national talent, and above all, the strength of family businesses come together,” says Octavio de la Torre, President , CONCANACO. The event will be held nationwide on Nov. 13–17.

All 32 states are participating, coordinated through their Ministries of Economic Development and the 38 offices of the Federal Consumer Protection Agency (PROFECO). Additionally, 119 chambers of commerce, services, and tourism, representing more than 543,000 family-owned and small businesses, are taking part. Mexico City and the State of Mexico remain the main centers of consumer activity, together accounting for over 23% of total sales during the campaign.

The initiative is designed to stimulate shared prosperity. Sergio Silva, Head, Economic Growth and Promotion, says that the campaign can provide a final boost in the last quarter of the year, improving revenue for businesses and supporting overall economic growth. This year, for the first time, Buen Fin aligns with the “Hecho en México” campaign, highlighting domestic talent and manufacturing capabilities.

PROFECO representatives say that monitoring of prices has begun to ensure discounts are genuine, while verification operations and consumer assistance modules will be deployed nationwide. Micro and small enterprises are encouraged not only to increase sales but also to strengthen transparency and local economic engagement.

Pierre-Claude Blaise, CEO, Mexican Association of Online Sales (AMVO), highlights that e-commerce now accounts for 16% of the national retail market, with 85% of connected consumers shopping online. Digital sales during the 2024 edition grew 24% year-over-year, demonstrating the growing relevance of online channels for talent and employment in the retail sector.

The campaign is supported by communications initiatives from the CIRT, which will distribute informational content through its 1,200 affiliates to promote responsible consumption and awareness of discounts. The program’s scale and coordination reflect its role as a platform for job creation, business development, and the recognition of national talent in both physical and digital commerce.