AI in Data Analysis and Customer Personalization

Q: How does Knowsy AI leverage its adaptive learning models to stand out in the competitive world of data analytics?
A: Knowsy AI is a data engine equipped with a neural layer that assists in harnessing data for various client needs. For example, if a user wants to launch a new product and gauge its public reception, Knowsy AI conducts a simulation that helps understand which product would be the most requested or favored by a specific target audience. Knowsy AI has a virtual environment with over 85 million virtual twins, which are digital representations of real-world objects, complete with users' socio-demographic data, such as gender, age, socioeconomic status and location, and a personality model that enhances decision-making precision. With these virtual twins, Knowsy AI generates everything from in-depth market research to selection algorithms. To achieve this, we created an extensive data ontology, not only for virtual twins but also for personality and commercial product environments.

Q: Apart from virtual twins, what other artificial intelligence models does Knowsy AI use to effectively interpret data?
A: Knowsy AI programs tools based on the data we have access to, and each tool has a specific objective. They can be used for selecting or studying a user's personality model, for example. The more data provided to the system, the better the AI works. We create specific tools that adapt to our clients' needs and are capable of efficiently solving their problems.

Q: How does Knowsy AI assist businesses in staying informed about changing customer preferences and needs?
A: One of Knowsy AI’s primary services is an algorithm that analyzes images to determine how users communicate online. This algorithm allows us to generate in-depth analyses, facilitating data interpretation and decision-making for our clients. This analysis helps us trace a user's shopper journey, enabling us to pinpoint consumer needs and patterns. Furthermore, our services allow visualization of over 1.5 million applications in a single dashboard, which traditional studies cannot offer. The in-depth analyses generated by Knowsy AI help companies make better decisions based on real data.

Q: How does Knowsy AI use emerging technologies to personalize customer experience?
A: Technology enables faster problem-solving. However, the value transfer from technology to an experience depends on how actionable the data is or how actionable those insights are within a business ecosystem. It is possible to have the right technology and an abundance of data but if someone is not there to translate and execute on that, the technology is worthless. For example, recently, a bank reached out to us to catalog all their customers using data to personalize their profiles. We found that using this information for targeted communication had a significant impact, boosting the sales of certain products by 12 times. This improvement occurred because Knowsy AI personalized the experience for all the bank's users, allowing the bank to offer specific credit options tailored to individual needs. 

Q: Would you say that AI can interpret data more effectively than a human?
A: AI can perform data interpretation but it does not make decisions; at the end of the day, someone has to make the decisions and someone has to execute them based on collected data. The AI we have today is highly specialized for specific tasks. However, it does not replace the broader perspective a CEO or COO might have regarding their industry. What AI can do is make decision-making more efficient.

Q: In an advanced cloud environment, where data backup and disaster recovery plans are crucial, how does Knowsy AI ensure the security and accessibility of its clients’ data?
A: Our virtual environment and virtual tools do not use personal data. We do generate data for other web-based identifiers but we adhere strictly to Mexico’s personal data protection laws from privacy notices to the cybersecurity of computing infrastructure. Knowsy AI believes there is a shared responsibility for our data: both users and companies are responsible for protecting and securing their data in a responsible manner. 

Q: How have Knowsy AI’s tools, like Localytics, helped Mexican companies navigate the diverse preferences of consumers?
A: The Localytics platform allows SMEs to get an overview of the area where they plan to set up a shop. Through this overview, users can identify the ideal location for their business and the most effective communication methods to connect with niche markets around their stores. Furthermore, the data traceability offered by Localytics provides clients with a much deeper understanding of their market and enables them to make better decisions to ensure business growth. 

Q: Biases and false positives in AI are still a significant concern. How does Knowsy AI address the challenge of reducing potential biases during data analysis?
A: At Knowsy AI, we've implemented a specific data ingestion protocol to reduce biases and calibrate information. This protocol ensures that the processed information is as objective and accurate as possible, minimizing distortions that might arise from biased sources. Moreover, at Knowsy AI, we continuously work on refining and adapting our tools to ensure that analyses and outcomes are fair and equitable for everyone.

Q: What innovations or technological advancements does Knowsy AI have in store?
A: We are creating an environment that aims to facilitate and enhance decision-making in a business context. Knowsy AI will be one of the main tools available to the Council of Data and Emerging Technologies in Mexico, making all its technological capabilities available to both the public and private sectors for informed decision-making. In November 2023, Knowsy AI will release an analysis in collaboration with the council on the impact of AI and emerging technologies across all dimensions of public life in Mexico. The collaborative goal of this analysis is to provide the necessary data and technologies to decision-makers operating within the country. It is crucial to recognize that technology is a tool and we must know how to use it effectively.

Any emerging technology ends up becoming a tool and can be used to solve the problems of today. In Mexico, for example, we face many challenges: inequality and lack of access to information and education, among many others. We cannot turn away from technology when it will be the lever to address these specific issues in Mexico.
 

Knowsy AI is an innovative analysis and insights tool with over 85 million users in a virtualized environment, dedicated to providing detailed and valuable information about audiences in Mexico.