Biometric Solutions Optimize Operations, Improve User Experience

Q: What differentiates JAAK in the biometric security solutions market from other competitors?
A: JAAK differentiates itself by developing its own technology. Since our inception five years ago, the company has evolved from an AI-driven big data approach to specialize in biometric security. The ability to develop its own biometric models and engines enables JAAK to offer unique and adaptable solutions, such as digital onboarding systems and password-less authentication, ensuring greater efficiency and accuracy of results.

JAAK also offers specialized technical support in Spanish, adapted to the local time zone, which eliminates communication barriers and ensures timely and accurate attention to customers' technical needs. The combination of Mexican roots and our Spanish partners enrich our understanding of the Spanish-speaking market, enhancing our ability to offer solutions that resonate with a wide range of customers. 

Q: What have been the biggest challenges JAAK has faced regarding the development and adoption of its technology solutions?
A: The first major challenge was to understand the real needs of clients, who in many cases did not have a clear idea of the solutions they required. A client once asked if it was possible to compare two photographs to determine similarities, a technology that today is known as one-to-one comparison but was neither defined nor widely known at the time. JAAK's initial task was to understand this emerging need, shape it, and develop biometric engines such as 1:1 verification. This conceptualization and development process required a quick and precise adaptation to the demands of the local market, where biometrics was not yet a familiar technology.

The second major challenge has been to achieve a high level of specialization and precision. In a market where biometrics is just beginning to be adopted, JAAK has to ensure that its solutions offer millimeter accuracy because even a minimal deviation in results can determine whether a person is correctly identified or not. Achieving this level of accuracy has required extensive work in collecting and processing large data sets to train the biometric models. 

Q: How is JAAK aligning its R&D capabilities to maintain a competitive edge in the development of biometric security solutions?
A: To achieve 99% specialization, the company has conducted extensive testing on large data sets. It recognizes that the required specialization involves working with a considerably large data set. This approach enables JAAK to develop highly accurate and adaptive biometric models, fundamental to ensuring the effectiveness of its solutions in the marketplace.

We are actively involved in the study of emerging technologies such as machine learning and AI. The company recognizes the importance of keeping up to date with advances in these areas to maintain its competitive position. This is reflected in its ongoing research into DeepFace and other related technologies, which play a crucial role in improving the accuracy and security of its biometric solutions.

Q: What is an example where JAAK solutions generated significant ROI for a client?
A: We recently collaborated with one of the country's leading digital banks to optimize its operations and improve customer experience, generating significant ROI. The bank was facing a challenge in managing multiple customers from various industries, which complicated identification and access to financial products. JAAK implemented biometric solutions that unified all customers into a single application, enabling accurate identification through 1:1 matching. This enabled the bank to authorize loans and offer financial products in an agile and secure manner.

With nearly 30 million transactions per month, the implementation of biometric solutions enabled fast and secure identification of customers, resulting in a higher conversion rate and a significant return on investment. This strategy not only streamlined the bank's internal processes, but also improved the customer experience by offering fast access to credit and other financial products. The success of this collaboration highlights the added value JAAK brings to its clients by providing innovative and effective biometric solutions that have a tangible impact on their business.

Q: How are JAAK's solutions contributing to the digital transformation of companies?
A: We have positioned ourselves as a key enabler in the digital transformation of enterprises, focusing on process optimization and customer experience improvement. Our solutions are designed to drive ROI and promote sustainable business growth. We excel in customer acquisition and digital onboarding. We ensure that our technology works reliably and efficiently, regardless of the quality of the internet connection, which significantly reduces the churn rate when acquiring new financial services.

We improve security and quality in our customers' transactions. By providing accurate and reliable facial recognition, we ensure that users are identified quickly and accurately, avoiding hassles and guaranteeing transaction security. Our technology is distinguished by its pinpoint accuracy, which translates into a superior user experience and greater confidence in the services offered. 

Q: What key trends are shaping the future of the biometric authentication market and how is JAAK preparing to capitalize on these trends?
A: We are strategically positioning ourselves to capitalize on emerging trends in the biometric authentication market through a combination of innovative approaches and a robust technology infrastructure. Our background in the big data and AI fields has enabled us to develop advanced data models for a variety of applications, from credit assessment to digital portfolio management. Given that in our early days our resources were limited, we have become experts in optimizing the use of public and private cloud, implementing technologies such as Docker and virtualization to ensure the efficient and cost-effective scalability of our solutions.

One of our main initiatives is Rigel, an innovative, computer vision-based continuous video digital-edge product. This solution allows us to capture not only the visual identity of an individual, but also their surrounding context, which is invaluable in detecting fraud patterns and improving cybersecurity.

Q: Which industries are showing the most interest in biometric authentication?
A: While the financial and banking industries continue to be the main stakeholders, interest has also spread to online gaming, where financial security is a priority. Industrial environments, particularly factories, are also interested in the technology, which can be used to control access and comply with labor regulations and safety standards. The tourism sector, especially hospitality and car rental services, is also rapidly adopting biometric authentication to enhance convenience and customer experience. 

Q: Given the increase in cyberattacks, what innovations is JAAK implementing to strengthen biometric data security and protect against potential vulnerabilities?
A: We implemented key innovations to strengthen biometric data security and protect against potential vulnerabilities. Our dedication to obtaining and maintaining relevant data security certifications, such as ISO27001 ensures that we meet the highest standards of security and reliability in all our solutions. This proactive commitment to security is reflected in Rigel, which is instrumental in detecting fraud patterns and improving cybersecurity.

Q: How does JAAK plan to diversify its portfolio of products and services to serve a broader spectrum of industries?
A: We are adopting a proactive strategy to diversify our portfolio of products and services. We recognize the sensitivity and ethics associated with data privacy and the globalization of biometric information. We are thus working to promote and safeguard the security of biometric data, ensuring that users' privacy rights are protected. Our approach includes implementing specific agreements and policies to ensure compliance with privacy laws and human rights in the handling of biometric data. We are also committed to demonstrating the benefits and ROI of our biometric solutions. We recognize the need for greater awareness and education on the benefits of adopting these solutions, and are working to facilitate this transition.

Q: What are JAAK's plans for expansion in Mexico and Latin America in the short term? 
A: In the short term, our main objective is to expand into Latin America and explore opportunities in the European Union. In Latin America, we are focused on key markets such as Colombia, Panama, and Argentina, where the financial and fintech sector offers ample potential for our biometric security solutions.  

JAAK is committed to data security and excellence in biometric authentication. When looking for biometric solutions, businesses should prioritize security and avoid outsourcing services. Our mission is to drive sustainable business growth by ensuring an optimal ROI by providing a user experience that is both secure and intuitive.