Q: How has Yalutec's positioning evolved within the Latin American digital ecosystem in recent years?
JA: We began over seven years ago with a proprietary solution that focused on automating collections, laying the foundation of our fintech identity. Over time, we expanded by securing exclusive distribution agreements across Central and Caribbean, and other key markets like Mexico and South America. As early partners of Yalo, we established ourselves as a regional implementation specialist from the outset, developing capabilities across Guatemala, Costa Rica, and beyond. In 2019, we shifted toward building our own technology stack, enabling us to deliver end-to-end solutions in digital commerce and payment orchestration for industries such as banking, retail, restaurants, and consumer goods. This approach allowed us to move from regional representation to technology leadership across Latin America.

Q: What is Yalutec's differentiating value proposition compared to other players in the sector?
JA: We stand apart thanks to our capacity to construct and integrate purpose-built use cases that directly improve business KPIs. We do not simply implement software; we build tailored digital ecosystems that integrate seamlessly with clients’ existing CRMs, ERPs, or core systems. By combining market-leading platforms with proprietary tools, we address complex challenges across verticals, ensuring clients gain measurable value from operational execution to commercial outcomes. 

Q: What challenges did you identify when implementing digitalization solutions in Mexican companies? 
RN: A key challenge was cultural transformation. Departments like HR, field operations, and collections departments are now required to co-own digital initiatives. This shift demands a baseline of digital literacy and active involvement across areas unfamiliar with innovation processes. We address this by embedding execution support throughout the project lifecycle, ensuring that platforms are intuitive, adoption is widespread, and operational teams are empowered.

Equally important is a methodology centered on use cases that deliver scalable, measurable impact. We have built automated and omnichannel frameworks for user interaction, digital sales, and loyalty across sectors like retail, food service, and banking. These include integrated payment solutions and real-time data insights across the customer journey. Rather than focusing on standalone tools, we emphasize strategic outcomes that enable seamless engagement, increased conversion, and intelligent decision making across the organization.

Q: What are the main use cases that you would highlight of the Yalutec ecosystem?
JA: Our ecosystem is designed to strengthen B2B client relationships while enabling businesses to improve B2C user engagement in a B2B2C model. We offer loyalty platforms with dynamic engagement tools, offering points, gamification, and tiered discounts, which are deeply integrated into both online and offline experiences. From physical point-of-sale activations to digital catalog interactions via QR, we unify channels to deliver a seamless customer journey. Our competitive edge is not just in deploying AI agents but in demonstrating their direct impact on commercial outcomes like sales conversion, recurrence, and operational efficiency.

Q: What success stories exemplify the value Yalutec solutions can bring to Mexican companies?
JA: Our solutions consistently deliver above-market results. Conversational commerce campaigns achieve conversion rates between 35% and 65%, far exceeding the 1.5% to 3% industry average. Automation reaches up to 98%, enabling nearly full interaction coverage via bots and channels. In restaurants, we recorded customer recurrence rates of 2.5 purchases per user, and in banking, WhatsApp-led onboarding boosts app downloads by 35%. Our messaging engagement reaches 80% read rates, and service speed through automation is up to 12 times faster than traditional call centers. These metrics demonstrate real ROI: 80% of campaign investments result in user interactions, and 50% of those reached complete a purchase, with ongoing recurrence.

Q: How does your technology ensure client reliability and retention?
RN: Client retention is driven by our continuous ability to generate value through a dual structure: independent professional services and agile product development. This allows us to adapt to rapidly changing client needs, whether it is scaling existing channels or integrating new capabilities like AI voice agents. Our teams act as consultants, helping clients align business goals with technology evolution. We adapt product roadmaps or recommend external alternatives when necessary to maintain client trust. This proactive, long-term engagement — seen in clients like Casa de Toño and Bayer — enables us to transition from isolated projects to systemic adoption across their digital operations.

Q: What changes have you observed in Mexican consumer behavior within conversational channels?
JA: Mexico has become a strategic proving ground for technology adoption in Latin America. Its market scale and maturity place it alongside Brazil as a regional benchmark, where innovations piloted locally often influence broader adoption across Central America and Northern South America. Mexican consumers are highly exposed to global digital trends and exhibit a strong demand for advanced, frictionless experiences. This environment pushes companies to continuously iterate, ensuring that solutions launched in Mexico meet high standards of usability and innovation. As a result, our strategies in Mexico not only serve local needs but also set a precedent for implementation across other markets.

RN: Mexican consumers have evolved into sophisticated users of digital channels, particularly in conversational commerce. Adoption is no longer the challenge; recurrence and personalization are. Users now expect fluid omnichannel experiences and have high expectations around speed and contextual relevance. We observe this in sectors from agriculture to food service, where recurring use is tied directly to intelligent data usage. For example, a returning customer expects their past interactions to prefill ordering flows and receive tailored recommendations. The challenge is to deliver these simplified, highly personalized experiences at scale, ensuring not just engagement but sustained user loyalty through embedded value mechanisms like rewards and tailored content.

Q: How are Generative AI solutions impacting conversational commerce, and what risks and opportunities does this trend represent for your clients?
RN: Generative AI is reshaping how we develop products and design customer interactions. By enabling businesses to build experiences through natural language prompts, we simplify processes like product creation and loyalty program design. As we move from hard-coded systems to text-based interfaces, the user experience becomes more human and immediate. However, this evolution also raises disintermediation risks: AI agents may soon transact autonomously with other AIs. Our role is to ensure that businesses can serve both humans and AI systems with robust infrastructure.

Q: What are Yalutec's main growth objectives in Mexico and Central America for 2025?
JA: We aim to strengthen our presence across 12 markets, focusing on Mexico, Central America, the Caribbean, Ecuador, and Peru. Our strategy centers on expanding our client base while scaling service capabilities via agile cells that accelerate adoption and ensure operational support. For existing clients, we are prioritizing the integration of advanced technologies, including AI agents, expanded payment methods, and updated digital commerce modules. Our ideal client is one that seeks rapid, high-impact digital transformation.