Document Security Without Compromising on Efficiency

Q: How have shifting market conditions and challenges influenced DocuSign’s strategic rollout in Mexico? 

A: DocuSign began operations in Brazil in 2014 and gradually expanded throughout Latin America. In 2021, we inaugurated our office in Mexico. We boosted our operations during the COVID-19 pandemic, which was the most important external event for the company’s growth. DocuSign grew from five people to 97 in Mexico during the pandemic. 

The businesses that survived the COVID-19 pandemic did so mainly due to digitalization and DocuSign played a central role with our electronic signature software. Our technology has been essential to keep business moving forward. 

Q: Does DocuSign anticipate market appetite for its services to persist through the forecasted recession? 

A: The company will continue to grow, especially in Mexico, which is our base of operations in Latin America. We see many business opportunities because the Mexican market is slightly more conservative and slower to adapt digitization processes, which creates a significant contrast between the hybrid work model and the way that many companies adapted their electronic signature to it. The market remains promising and has room to grow for many years.

Q: How has DocuSign adjusted its products and services to the Mexican market to differentiate itself from its competitors? 

A: We have Mexicans leading many strategic and important positions in the company, while other associates have already familiarized themselves with Mexico’s culture. Our competitors do not have our security certifications, which have been critical to our success. On the other hand, we work to help companies meet local regulations and compliance needs. For example, we have NOM-151, which ensures that physical documents are preserved by electronic means. Also, although our product does accept Mexican digital certificates from approved certification service providers, We are working with the Tax Administration Service (SAT) and very close to accept their certificates on our electronic signature product.

Q: What added-value does DocuSign offer Mexican clients?

A: We have the industry’s more stringent security certifications and there is no company that offers the same security level as DocuSign, which has greatly invested in this area. We are fully comfortable when discussing cybersecurity with all clients, especially in the banking industry, because we understand its complex technical requirements and we prioritize security in all our services. 

Q: How is DocuSign making its products more accessible to Mexican SMEs? 

A: We divide our services into various categories to provide our clients with a more personalized product, as each client requires different solutions. The SME market is large in Mexico and we have certainly seen amazing results and growth in this segment. It is also critical for DocuSign to develop platform integrations with solutions that are used on a daily basis. We are working SaaS-based software businesses to provide an integral service within our platform. 

Q: What are the risks of relying on the traditional approach or third-party apps for digital signatures? 

A: Many people and companies do not understand the risk of using cheap or free services for electronic signatures. These systems do not invest in security and are putting their customers at risk because they may handle confidential information. When customers understand the benefits of our services and the reasons behind our strong investments in security, any discussion based on price is over. If a company cannot ensure that its customer's confidential and sensitive information is secure, there are fines and penalties that will jeopardize its reputation and overall profitability. 

Q: How does DocuSign want to influence the transformation of workflows in an increasingly digital workspace? 

A: We seek to provide flexibility to our customers. We have clients that only use DocuSign for electronic signatures, while others use our service in all their processes. If a company is willing to digitize its process, DocuSign can provide help through its customer services. We understand where we can enter and generate more value depending on each particular case, as we understand how to simplify the experience for both the customer and the company. 

Q: What principal objectives will be guiding DocuSign’s strategic roadmap in 2023? 

A: We see many amazing opportunities with Mexican SMEs to continue implementing the electronic signature service. We also aim for our enterprise accounts in Latin America to use DocuSign as their company’s integral platform and not exclusively as an electronic signature software. In Mexico, we expect to continue growing and to reach the level of the Brazilian market in a two-year period as we have a great deal of room for growth.

DocuSign helps organizations connect and automate how they prepare, sign, act on and manage agreements. DocuSign offers eSignature, the world's top way to sign electronically on practically any device.