Electronic, Gaming Lead 2025 Holiday Purchases in Mexico

Electronic devices, video games, and digital gifts are the defining marks of Mexico’s 2025 holiday season, reveals Deloitte. This period is seeing a shift toward high-tech integration and experiential consumption within the retail sector.

Market dynamics are responding to a strategic consumer base that prioritizes technological utility and long-term value. According to the 2025 Deloitte Holiday Retail Survey, the behavior is defined by a "balance between maintaining traditions and financial prudence, operating under a logic of informed decisions and frictionless experiences." This trend highlights the necessity for operational efficiency and transparent commercial offerings to capture market share in high-demand sectors.

The 2025 commercial landscape reflects an accelerated adoption of digital tools and a stable macroeconomic environment that sustains domestic consumption. E-commerce penetration in Mexico has reached record levels, with projections suggesting that 17.7% of total retail sales will originate from digital channels by 2026. This growth exceeds metrics previously observed in other regional markets.

This expansion results from a robust logistical infrastructure and a technological shift from simple connectivity to advanced functionality. Mobile devices featuring integrated Generative AI and digital entertainment ecosystems have positioned themselves as high-turnover assets. These products transform seasonal purchases into long-term investments in productivity and specialized leisure. 

Consumer electronics lead transactional volume. Smartphones with AI capabilities and wireless audio accessories with active noise cancellation dominate the information technology segment. Furthermore, the video game industry is a strategic pillar, reaching a base of 72.6 million users in Mexico by mid-2025. Console hardware and digital subscription services reported a sales increase of 125% over the last decade, reflecting a structural preference for interactive entertainment.

A shift is also taking place in the fashion and beauty category, which is increasingly adopting sustainability. Items labeled as eco-friendly and locally produced attract younger demographic segments between 25 and 44 years of age, who represent 58% of active digital buyers. This transition toward conscious consumption complements a rise in smart home products, such as intelligent coffee makers and connected appliances.

Through 1Q26, these trends will dictate inventory and marketing strategies for corporations, says Deloitte. The consolidation of contactless payment methods and digital wallets, which represent nearly 28% of transactions, requires retailers to optimize payment gateways. Operational success in the short term depends on the ability of a company to integrate real-time data analytics and offer efficient last-mile logistics, as recent surveys indicate that 85% of users prioritize home delivery over other collection models, says Deloitte.