Innovation, Flexibility to Drive Latin America’s Transformation

Q: How would you describe UST's position in the Latin American technology market? What factors have been key to achieving this position?
A: We have been able to consolidate our position as a key player in Latin America thanks to a well-defined expansion strategy, which began over 10 years ago with a focus on Mexico. later extended throughout the region through strategic acquisitions in the South American cone. We have positioned ourselves as leaders in areas such as Open Banking, DevOps, Cloud, and integration with third-party platforms, leveraging our deep knowledge of the local market and ability to adapt our solutions to the specific needs of the region.

Q: Which industries showed the most interest in your solutions during 2024, and what specific business challenges did you help to solve?
A: We worked mainly with financial services and insurance enterprises. In the financial sector, we stood out for our ability to implement Open Banking, which enables financial institutions to offer greater flexibility and personalization to their customers while also optimizing their operations through data mining and the use of third-party platforms. In the insurance sector, our expertise in pricing, risk, and regulatory transformation, along with our modular Itaca® core insurance system, has been instrumental in helping companies adapt to a rapidly changing environment, enabling them to streamline their digital transformation and improve operational efficiency.

Q: What unique value does UST provide to clients compared to other digital transformation and consulting firms?
A: We offer independence and flexibility. As one of the world's largest privately held companies, we have the freedom to make strategic decisions without external pressures, which allows us to offer customized solutions tailored to our clients' specific needs. In addition, our proximity and active listening skills set us apart in the industry.

Q: UST stresses the importance of talent in its operations. What strategies have been most successful in attracting and retaining the best professionals during 2024?
A: In 2024, we focused on creating an environment that fosters creativity and professional development. Our strategy is based on providing spaces for innovation, diversity, and entrepreneurship within the company. Through initiatives such as Top Employer and Great Place to Work certification that validate our organizational culture, we have demonstrated a commitment to the well-being of our employees.

Q: How do you tailor your solutions to the specific needs of each sector and how do you ensure that these solutions deliver tangible and sustainable results?
A: We are guided by the principles of "Global Standards and Local Flavors," which allows us to apply global standards in technology and strategy consulting after adapting them to local practices. This is complemented by our centers of excellence, which allow us to reuse lessons learned from previous projects, ensuring efficient and sustainable delivery. In Latin America, we maintain a balance between local and global clients, which favors the creation of multidisciplinary talent, promoting mobility and international projects to ensure tangible long-term results.

Q: How do you ensure that your digital solutions are scalable and sustainable in the long term?
A: Our solutions – including modular and scalable platforms like SmartOps – adapt to clients’ needs in a flexible and efficient way. Furthermore, we work with leading hyper scalers such as Google Cloud, Azure, and AWS, which guarantees the scalability of our platforms. In addition, we integrate AI and automation into our operations, reducing errors and increasing efficiency.

Through CyberProof, we provide real-time monitoring and risk analysis at the enterprise level, which ensures that our solutions are scalable, configurable, and appropriate to the needs of each client, guaranteeing their sustainability over time.

Q: How do you integrate emerging technologies such as AI and automation into your digital transformation platform to optimize operational efficiency for customers?
A: We follow a robust framework that acts as a catalog of solutions tailored to different industries and business units. This approach allows us to identify specific use cases, such as the application of computer vision to improve quality and reduce risks in production processes. We prioritize obtaining a clear return on investment, evaluating aspects such as cost and long-term maintenance of the implemented solutions. A key example is the application of AI to optimize processes in sectors such as retail and pharmaceuticals, this allows us to offer a positive ROI and a tangible improvement in operational efficiency.

Q: How will technologies such as 5G, AI, and IoT influence the way businesses approach digitization in the coming years?
A: These technologies are driving greater connectivity and real-time data collection, which will enable businesses to make more informed and agile decisions. AI, for example, will power process automation and service personalization, while 5G will facilitate the fast and reliable transmission of large volumes of data. Together, these technologies will provide companies with new opportunities to optimize their operations, improve customer experience and create more efficient and scalable business models.

Q: Sustainability and social responsibility are becoming central to business priorities. How is UST incorporating these values into its digital solutions to meet market expectations?
A: Sustainability and social responsibility are deeply embedded in our DNA, influenced by our founders' origins in India. Since our founding, we have worked with the firm objective of improving the lives of underprivileged people through technology. This vision has guided us in developing digital solutions that not only drive business transformation, but also prioritize social and environmental well-being.

One of the most prominent projects we are developing is a digital mirror for a global cement and aggregates company. This product will support the recovery of natural spaces devastated by human exploitation. Using the metaverse, we recreate in real time the conditions of a natural area, including fauna, temperature, and climate, which allows us to monitor changes that affect the ecosystem. This project, which involves connectivity technology in hard-to-reach areas, shows our commitment to sustainability. It not only benefits our clients, but also has the potential to change the future by contributing to environmental conservation.

Q: How will UST expand its presence and strengthen its impact in Latin America through 2025?
A: We are committed to consolidating our presence with both large local corporations and global clients. We are investing in centers of excellence in areas such as cloud, DevOps, and automation, taking advantage of the proximity to the United States and highly skilled talent. We do not rule out making acquisitions that will allow us to accelerate our growth in the region.

To achieve these objectives, we are focusing on customer proximity and constant innovation. We are establishing centers of excellence in key technologies such as cloud, DevOps, and SAP, where we have a strategic alliance for the migration to S/4HANA. This allows us to offer solutions tailored to the local needs of sectors such as finance, insurance, and retail. In addition, we prioritize the mobilization of highly skilled talent, which facilitates our expansion and the efficient execution of projects. Through these strategies, we plan to quadruple our presence in people and revenue by 2030.