Mexican Companies Adopt Women's Health Apps to Boost Retention

In an effort to improve talent retention and optimize productivity, companies in Mexico are integrating women's health applications as part of their employee benefits. These platforms, which focus on topics such as menstrual health, fertility, pregnancy, and menopause, seek to address specific needs of female workers.

 "Access to women's health metrics allows companies to optimize their wellness and productivity programs," says Rhiannon White, CEO, Clue. This approach, she adds, not only improves the well-being of female employees, but also helps reduce stress and foster a sense of community within organizations.

A few years ago, initiatives such as the implementation of lactation rooms or fertility programs were considered innovative in the workplace. However, with the advancement of technology and the increasing focus on personalizing benefits, companies are adopting digital tools that address specific women's health needs. This shift is in response to an increased awareness of the importance of supporting women at all stages of their lives, from menstrual health through menopause.

According to Expansión, companies that prioritize these benefits can increase female talent retention by 20%-30%. In addition, 76% of women believe that specific health benefits influence their decision when choosing an employer. These data reflect a clear trend set out by other organizations such as McKinsey and Company: companies that do not adapt their wellness policies to the needs of their female employees run the risk of falling behind in the competition for talent.

"Women are more ambitious than ever, and workplace flexibility is driving them. However, despite some hard-won gains, women's representation is not keeping pace," reads Mckinsey's Women in the Workplace 2023 report.

Women's Health Apps

Women's health apps are gaining traction in the B2B segment, as companies see them as a strategic investment in productivity and talent retention. These platforms offer tools that allow female workers to monitor their health, access specialized resources and connect with supportive communities.

"The lack of support on these issues impacts talent retention, as many women feel they have to leave their jobs or reduce their commitment when they don't have adequate benefits," says Michelle Kennedy, Founder and CEO, Peanut, to Expansion. 

In the technology sector, companies such as Microsoft, Adobe, and Nvidia have already implemented programs that offer access to specialized services and clinical support for female employees at different stages of menopause. Pharmaceutical companies such as Organon have adopted special leave and policies to destigmatize these issues in the workplace.

Despite progress, challenges remain. In many organizations, a taboo around women's health persists, making it difficult to have an open conversation about these programs. However, the trend points toward greater standardization of these benefits, with a focus on personalization and the use of data to optimize each user's experience.