Mexicans Leave Electronics Aside to Spend on GroceriesBy MBN Staff | Tue, 08/04/2020 - 13:56
This summer, people will put aside cell phone and computer purchases to redirect their resources to groceries. The health and economic crisis brought by COVID-19 has forced people to change their consumption habits. In the first half of July, the impact of the pandemic was reflected in the types of goods that people purchased, according to a survey by the consulting firm Kantar Worldpanel. In July and the coming months, people will prioritize the purchase of groceries and cleaning products, relegating electronics to the backseat.
"Here, we see the impact that COVID-19 has had on households, as these types of products become essential to keep the place people inhabit clean and contagion-free," said Adrián Ávalos, Manager of Special Studies for the Worldpanel Division at Kantar Mexico, on a statement.
Around 76 percent of the people surveyed said that they will take advantage of promotions to buy cereal, coffee, cookies or toilet paper. Meanwhile, 65 percent will prioritize cleaning supplies such as chlorine, detergent and cleaners. The consumer who preferred perishables comes from a middle-level home, with housewives over 50 years of age and no children, followed by low-level homes with small families and no children.
In third place will be personal hygiene and beauty items, as 56 percent of respondents said they prefer purchases of shampoo, makeup and body lotions. These purchases will be made by small families without children and of low economic level. 48 percent of Mexicans will also take advantage of back-to-school promos, even when returning to school is still uncertain. The response came from low socioeconomic level households with housewives between 29 and 35 years of age with large families and children between six and 12 years old.
Clothing, shoes and accessories will be favored by 40 percent of respondents, led by upper-middle-level houses where housewives are young and belong to a large family with children up to five years of age. “Health and well-being is another category that will be in high demand during summer sales among high-level households, mainly small families where the housewife is over 50 and has no children. They are part of the population vulnerable to this pandemic and their priority is to take care of themselves,” Ávalos pointed out.
In last position is the purchase of electronics, such as smartphones and laptops, with 10 percent of respondents prioritizing such items, as well as the purchase of vacations or trips with 6 percent and 5 percent, respectively.