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Sailing Smoothly … and Digitally

By Enrique Alfredo González Huitrón - Nautech MX
Founder and CEO

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Enrique Alfredo González Huitrón By Enrique Alfredo González Huitrón | Founder and CEO - Thu, 04/18/2024 - 08:30

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In Mexico's oil and gas industry, the relationship between shipowners and charterers is critical for ensuring smooth operations and efficient supply chain management. However, balancing the supply and demand challenges in this dynamic sector requires innovative solutions. Digital tools have emerged as a game-changer in many industries over the last 10-15 years, but not yet in Mexico’s offshore oil and gas sector. Offering both players  – shipowners and charterers – the tools they need to navigate the complexities of the market and optimize their operations is possible, viable, more efficient, but still challenging due to resistance to change. We can explore how digital tools are empowering these stakeholders within this industry to overcome supply and demand challenges and drive success, but the final decision lies with them.

Shipowners and charterers in the Mexican offshore oil and gas industry face a range of challenges when it comes to balancing supply and demand: The demand for supply boats can fluctuate significantly due to factors such as market conditions, regulatory changes, and geopolitical events. Predicting demand and securing an accurate offer is crucial for optimizing vessel utilization and maximizing revenue. Operational efficiency is another key element. Ensuring the efficient deployment of supply boats is essential for minimizing downtime and reducing operational costs; however, coordinating vessel schedules, crew rotations, and maintenance activities can be complex and time-consuming. Market volatility is the bread and butter in this sector. This market is inherently volatile as it is based on supply and demand of vessels, with fluctuating prices and a myriad of variables impacting market dynamics on a daily basis and in multiyear cycles. Shipowners and charterers must stay agile and responsive to changes to maintain competitiveness and profitability.

Empowering stakeholders with digital tools is not only possible but mandatory. Digital tools offer a wide range of capabilities that can help shipowners and charterers address supply and demand challenges more effectively and in many ways. Demand forecasting is one way. Advanced data analytics and machine learning algorithms enable shipowners and charterers to forecast demand more accurately. By analyzing historical trends, market conditions, and customer behavior, stakeholders can anticipate future demand for supply boats and adjust their operations accordingly. Optimizing the scheduling through digital platforms and software solutions enables stakeholders to optimize vessel usage and deployment in real time. Nowadays, this is highly inefficient in both time and cost. By considering factors such as vessel availability, crew availability, weather conditions, and port logistics, stakeholders can ensure the efficient use of their assets and minimize idle time and maximize profits. Collaborative platforms such as online marketplaces and apps facilitate communication and collaboration between shipowners, charterers, and other stakeholders in the supply chain. These platforms enable stakeholders to share information, negotiate contracts, and coordinate operations more efficiently, reducing friction and streamlining processes. Performance monitoring is crucial to allow stakeholders to follow up vessel performance and track key performance indicators (KPIs) in real time and stop waiting until the end of the month or when the vessel reaches port. By collecting data on fuel consumption, engine performance, and maintenance activities, stakeholders can identify opportunities for optimization and cost reduction, again, maximizing time and minimizing costs and efforts and thus being more profitable. Risk management is yet another area in which digital tools may help stakeholders in this industry by identifying and mitigating potential risks in their operations by analyzing factors such as weather patterns, viable routes, regulatory changes, and geopolitical events, so they can proactively manage risks and protect their assets and investments. 

To illustrate the power of digital tools in the Mexican oil and gas industry, let's consider a hypothetical case: Company X is a leading shipowner in Mexico's oil and gas sector, operating a fleet of supply boats that service offshore drilling platforms. Facing increasing competition and market volatility, Company X decides to invest in digital transformation to improve its operations and maintain its competitive edge. By implementing advanced demand forecasting algorithms, Company X is now able to predict future demand for supply boats with greater accuracy. Leveraging digital scheduling software, the company optimizes its vessel deployment, reducing idle time and maximizing revenue potential. Collaborative platforms enable seamless communication and collaboration with charterers and other stakeholders, streamlining contract negotiations and operational planning. Furthermore, Company X utilizes digital performance monitoring tools to track vessel performance and identify areas for improvement. By analyzing data on fuel consumption, engine efficiency, and maintenance activities, the company is able to optimize its operations and reduce operating costs. Having these abilities, Company X is able to take advantage of market opportunities by taking action faster than its competitors, and even if the market goes down for whatever reason, Company X may still be profitable since its costs are now variable and aligned to the demand of boats with clear visibility on performance and the trends of such supply and demand in the market. By using digital tools, Company X has access to information and data, based on which it can make decisions about investments, marketing and almost any action, whether operational or strategic, since it has certainty about its real capabilities and those of the market. 

We can firmly state that in Mexico's offshore oil and gas industry, balancing supply and demand challenges is essential for maximizing efficiency and profitability. Digital tools empower shipowners and charterers to overcome these challenges by providing advanced analytics, optimization capabilities, and collaborative platforms. By embracing digital transformation, stakeholders can navigate market volatility, optimize their operations, and drive success in Mexico's vibrant oil and gas sector. 

Are you open to keep discussing how digital tools can empower your shipping business? Let’s talk. More info at info@nautech.com.mx.

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