Changhong Evaluates TV Manufacturing Investment in Tijuana

China-based electronics company Sichuan Changhong Electric Co. Ltd. reported it has approved an investment to develop a television production project in Tijuana, Baja California, as part of its broader strategy to expand manufacturing operations outside China. The investment will be carried out through its subsidiary Guangdong Changhong Electronics, with an approved budget of ¥29.18 million (US$4 million), to be financed with the company’s own resources, Changhong said.

The project was unanimously approved during the 43rd meeting of the company’s 12th board of directors, held via teleconference on Jan. 7, 2026. According to the company, the plan involves establishing a television production process in the border city of Tijuana to strengthen Changhong’s overseas manufacturing footprint. The investment is part of the company’s internationalization strategy, aimed at expanding production capacity abroad, improving response times in international markets and reinforcing the global distribution of its consumer electronics products.

Guangdong Changhong, which will oversee the project, specializes in R&D and manufacturing of flat-panel LCD televisions, LED modules, and related devices. The subsidiary serves as Changhong’s international operations hub, with product coverage in more than 110 countries and regions and installed capacity to manufacture up to 9 million LCD display terminals annually.

The planned investment underscores Mexico’s growing role as a strategic manufacturing hub for electronics exports, particularly in the television and flat-panel display segment concentrated in Baja California. It also reflects continued confidence by Chinese manufacturers in Mexico, despite recently announced federal tariffs on certain products from countries without free trade agreements with Mexico.

The move adds to rising interest from global technology companies seeking to establish or expand operations in Mexico, drawn by factors such as proximity to the US market, integration into global value chains and long-term growth potential in advanced manufacturing.

China Expands Influence in Latin America 

China has strengthened its presence in Latin America, emerging as a major trading partner for countries such as Brazil, Argentina, and Chile, while simultaneously raising tensions with the United States, reported MBN. 

According to China’s Ministry of Commerce, Chinese direct investment in Latin America reached US$14.7 billion in 2024. Data from UNAM indicates that between 2010 and 2019, investment inflows were nearly seven times higher than in the previous decade, though growth has slowed since the pandemic. As early as 2011, Jin Liqun, then-president of China Investment Corp (CIC), expressed optimism about the region’s economic potential and announced plans to expand investments in countries such as Brazil, Chile, and Colombia.