Dietary Supplements Market to Reach US$166.58 Billion by 2031

The global dietary supplements market is set to grow significantly, with projections estimating a market value of US$166.58 billion by 2031, according to a market research report by Meticulous Research. The market’s expansion is attributed to rising demand for nutrition-enriched products, increased focus on preventive healthcare, growing consumer spending on health and wellness, and an aging population that contributes to a higher prevalence of chronic diseases.

Key segments driving the market include botanical supplements, which are expected to experience the highest growth due to their perceived health benefits, including antioxidant properties and stress relief. The liquid supplements segment is also expected to grow significantly, as consumers prefer the convenience and ease of use of these products over traditional tablets and capsules.

Sports nutrition supplements are anticipated to record the highest growth rate within the function category, fueled by increasing adoption among fitness enthusiasts seeking to enhance performance and overall well-being. Meanwhile, the infant-specific supplements segment is projected to expand rapidly due to demand for organic, natural, and allergen-free products.

The e-commerce distribution channel is expected to dominate growth, reflecting consumers' shift toward online shopping for dietary supplements. Digital platforms offer convenience, broad product availability, and features like home delivery, contributing to their popularity. Geographically, the Asia-Pacific region is predicted to see the highest growth rate, supported by urbanization, increasing disposable incomes, and heightened awareness of nutritional products’ health benefits.

Despite the market's growth potential, high costs and consumer concerns over counterfeit or substandard supplements present challenges. Technological advancements in supplement formulations and rising demand for plant-based supplements are expected to create significant opportunities for companies in this sector.

Prominent players in the market include Amway Corporation, Glanbia plc, Abbott Laboratories, Nestlé S.A., Archer-Daniels-Midland Company, and Bayer AG. Recent developments in the industry highlight partnerships, product launches, and acquisitions aimed at expanding product portfolios and meeting evolving consumer needs.

As the dietary supplements market continues to evolve, its growth is likely to be shaped by trends such as clean-label products and increasing interest in sports nutrition.