Mexican Berry Exports Grow as Demand for Healthy Foods Increases

Mexico's berry export market continues to grow, driven by sustained expansion and diversification strategies aimed at increasing its presence beyond North America. The country exports approximately 500,000t of berries annually, with 90% of the volume directed to the United States and Canada. About 5% reaches Europe, while the remainder are sent to Asia, South America, and Oceania.

"The product is harvested today and on supermarket shelves in California tomorrow," says Mario Ramírez, Communications Coordinator, National Association of Berry Exporters (ANEBERRIES). Mexico has established a strong foothold in strategic European markets such as the Netherlands, Italy, France, Germany, and the United Kingdom. While Europe remains a challenging market, Ramírez highlights that efforts through trade fairs have been crucial in gaining ground.

In Asia, the market presence is growing steadily, though the region remains less developed compared to North America and Europe. Ramírez emphasizes that while the European market continues to present challenges, these regions remain a significant part of Mexico's export strategy.

One of the major challenges faced by the sector is the labor-intensive nature of berry production. "Ensuring adequate labor conditions is a priority for the association, as well as environmental sustainability. Our aim is not only to expand but also to generate jobs and protect the environment in the areas where we operate," Ramírez explains.

Logistical challenges also play a key role in the sector’s growth. With competition for air and sea freight space from products like avocados and limes, exporters face rising costs. "We share space with other products, which increases costs and requires meticulous planning," Ramírez adds.

Despite a reduction in blueberry production due to climatic factors and supply adjustments, the industry remains optimistic. According to Ramírez, the sector expects production in 2025 to be similar to that of 2024. On the consumer side, the popularity of berries continues to rise, driven by the growing demand for healthy and natural food options. “The rise in fitness, organic, and health-conscious trends has benefited the berry market, positioning berries as a nutritious and versatile option,” Ramírez noted.