Mexico’s Motorcycle Sales Expected to Hit 1.4 Million in 2024

Motorcycle sales in Mexico are on track to reach a historic high in 2024, with expectations of hitting 1.4 million units, according to the Mexican Association of Motorcycle Manufacturers and Importers. This represents a significant increase from pre-pandemic levels, when annual sales averaged between 850,000 and 900,000 units.

Arturo Aguirre, Director, TVS Grupo Motomex, attributes this rise to the need for efficient and affordable transportation in increasingly congested urban environments. "The preference for motorcycles reflects a shift in consumer mobility needs and a transformation in the two-wheeler market," Aguirre said. He noted that motorcycles offer advantages such as lower acquisition costs, time savings, and flexibility compared to cars.

In 2023, nearly 1.6 million motorcycles were sold in Mexico, surpassing the 1.2 million cars sold during the same period. Aguirre predicts that sales will exceed 2 million units by the end of this year. 

To meet this growing demand, the motorcycle industry must implement robust logistics strategies to ensure efficient after-sales service and continuous availability of parts, according to T21. One major challenge, according to Aguirre, is the timely supply of parts, particularly those imported from countries like India. In response, TVS has invested in a 50,000-square-meter warehouse in San Luis Potosi to distribute parts, achieving a 95% parts fulfillment rate.

The growth in motorcycle sales is also linked to their role in self-employment, especially through delivery platforms like Uber Eats and Didi Food. Currently, seven out of every ten motorcycles sold are used for this purpose. This trend has also led to the creation of AMFIM, which aims to standardize sales reporting similar to the automotive sector.