AI, Data, Custom Solutions Drive Digital Transformation

 Q: What benefits does Capgemini’s services bring to its Mexican clients?
A: Over the past year, we have experienced significant growth, expanding our coverage for both national clients and those with continental and global presence. This progress has been driven by our ability to offer solutions that enable digital transformation in key sectors like banking, retail, and manufacturing, as well as the integration of emerging technologies such as generative AI and advanced data analytics. Our industry expertise and our ability to tailor technological solutions to the specific needs of each sector have had a notable impact on clients’ return on investment and customer service.

Q: What services are most commonly required by Mexican companies?
A: Mexican companies are quickly adopting our AI, data analytics, and infrastructure solutions, including those related to the cloud and intellectual property protection. These services enable greater agility, innovation, and efficiency in data management, which is essential for growth and competitiveness in an increasingly digital business environment. Security, in particular, has become critically important as companies seek to protect their data and ensure rapid recovery in the event of cyberattacks.

Q: How does Capgemini ensure that its solutions and services align with the changing needs of Mexican businesses?
A: We take a deep dive to understand clients’ business goals. Instead of starting with the technology, we first define the specific outcomes the client is aiming for, such as improvements in operational efficiency or the supply chain. With that clarity, we design customized solutions that generate value from the outset. We also build a solid business case that considers budget, implementation timeline, and opportunity cost. Our agile, product-oriented methodology allows for the continuous evolution of solutions, ensuring their relevance in the face of market dynamics.

Q: What is the biggest challenge your clients are facing when digitizing their businesses? 
A: One of the main challenges our clients face is the lack of maturity in their data platforms. They also have trouble when integrating customer relationship management (CRM), enterprise resource planning (ERP), and inventory management systems. While many organizations are looking to implement generative AI to optimize processes and create new business models, they do not always have the clean, accurate data needed for these technologies to generate value.

We help overcome this obstacle through a focus on data optimization and cleansing, which allows companies to leverage AI’s potential to offer hyper-personalized experiences in areas like sales and marketing. We also support the adoption of technologies like IoT and computer vision, which generate new data sources. We work with companies to improve their security systems, addressing both cybersecurity and fraud-related challenges, particularly in sectors like banking and insurance.

Q: What initiatives is Capgemini implementing to continue strengthening local digital talent?
A: We have formed strategic partnerships with universities and built internal training programs to develop specialized talent. We create bridges between the academic world and the tech industry, providing continuous, specialized training adapted to the changing demands of the market. We also created retraining programs that allow our employees to transition between different areas of technological expertise.

Q: What impact will generative AI have on Mexican companies, and how can they capitalize on this technology?
A: Generative AI is significantly impacting the industry. About 27% of companies have already integrated AI into key areas like HR, marketing, and production, improving efficiency and fostering new business models. However, 60% are still in the testing phases, using pilots and proof-of-concept projects. The most common cases include virtual assistants and productivity tools that optimize daily tasks.  We are currently working with major companies from different industries to deploy AI solutions. Although challenges related to technological maturity and cybersecurity persist, Mexican companies are well-positioned to continue expanding AI usage, which promises to transform multiple sectors.

Q: What specific solutions is Capgemini implementing to help organizations in Mexico adopt emerging technologies like AI?
A: We help Mexican organizations define a clear strategy, evaluating use cases that prioritize the highest return on investment and aligning them with their business models. We integrate AI solutions with existing systems to ensure compatibility with data platforms and other corporate technologies. Our portfolio includes everything from chatbots to AI models designed for highly regulated sectors. Through partnerships with companies like Microsoft, Meta, and Google, we implement customized solutions that optimize customer experience and enhance competitiveness in an increasingly digital environment.

Q: How is Capgemini integrating technological solutions to promote sustainability in the Mexican business environment?
A: We use cloud platforms to calculate and monitor clients’ environmental impact, providing accurate data on the consumption of electricity and water. This allows companies to make informed decisions on their journey toward net-zero goals. We also implement logistics route optimization algorithms that reduce costs and carbon emissions, ensuring that computing, logistics, and supply chains are aligned with sustainability objectives.

Q: What are the company’s short-term expansion plans for the Mexican market?
A: We plan to continue expanding our presence in Mexico through multiple initiatives, including allocating a significant portion of our global investment of €2 billion (US$2.16 billion) to the country next year. By 2025, we aim to further strengthen our portfolio, especially in areas like AI, ERP, and logistics, to help Mexican companies improve operational efficiency, reduce costs, and optimize customer and employee satisfaction.

We will focus on key sectors like financial services and manufacturing, where the speed of response to consumer trends is crucial. We are also investing in security technologies and protection against cyberattacks, adapting solutions for greater resilience and rapid recovery in the face of potential threats.

Q: What would be your main recommendation for Mexican companies looking to accelerate their digital transformation?
A: The key to the digital transformation is having clarity about the goal they want to achieve before adopting new technologies. This vision will serve as the foundation for decision-making and success measurement. The digital transformation is not a destination but an ongoing process, requiring flexibility and adaptability, as needs and technologies constantly evolve. Companies should avoid sticking to long implementation timelines and instead embrace agile experimentation based on data to quickly adjust their strategies.