Digital Twins, AI Sustainability Concerns: The Week in Tech

Huawei’s is helping advance ESG goals within the data center industry with the launch of sustainable solutions. In parallel, AI’s computational appetite has raised significant sustainability concerns, primarily due to the substantial power it needs to remain operational. Additionally, simulations carried out by digital twins enables developers to study the potential behavior of digital products, efficiently enhancing their development.

This is the week in Tech:

Global Tech Landscape 

Huawei’s Data Center Solutions Advances ESG

As companies transfer their data into the digital realm, data centers have emerged as vital components for managing, storing and safeguarding sensitive information. While these data centers undoubtedly enhance operational efficiency and ensure business continuity, they simultaneously present a sustainability challenge. In response to this pressing concern, Huawei has introduced data center solutions that cater to a growing demand for sustainability within the data center industry.

AI as a Sustainable Doble-Edged Sword

In terms of sustainability, AI-powered tools present themselves as a double-edged sword. On one hand, these technologies offer invaluable assistance to companies in addressing their environmental, social and governance objectives. They can provide insights into climate change and optimize industrial transportation, among other solutions. However, the continuous operation of AI models demands an enormous amount of power, primarily consumed within data centers that produce an excessive carbon footprint and consume large volumes of water.

Digital Twins Set to Reshape Tech Industry

Digital solutions and services have a significant and real-time impact over the physical world. Digital twins' simulations, for example, enable developers to study the potential behavior of digital products, efficiently enhancing their development. These virtual replicas have the potential of reshaping the way tech companies operate, effectively enhancing efficiency, innovation and competitiveness across sectors.

Executive Perspective 

Labor Revolution: How HR Software Transformed the Landscape

Human resources and internal communication software have ushering in a profound revolution in how organizations engage with their workforce. Companies with highly engaged workforces demonstrate significantly higher profitability, emphasizing the direct correlation between technology-enabled internal communication and business performance. In contrast, the challenges of the past, marked by fragmented communication channels and cumbersome HR processes, highlight the pressing need for streamlined solutions, writes Nicolás Benenzón, CEO and CO-Founder, Humand.

Technology and Innovation vs. Corruption and Impunity

In Mexico, where corruption and impunity have long hindered progress and eroded trust in institutions, technology and innovation are emerging as powerful tools to combat these issues. The potential of technologies like artificial intelligence, machine learning, big data, blockchain, cybersecurity and cloud computing can be harnessed to address corruption and impunity. These technologies offer unprecedented capabilities, such as AI and machine learning for pattern detection and anomaly identification. "However, technological solutions alone are not enough. To truly eradicate corruption and impunity, governments, civil society, and private entities must collaborate effectively," warns Fernando Thompson, Chairman, TBSek.

How Connectivity is Helping CMOs Do More in Retail

In the retail industry, the transformative potential of digital tools is well-known, improving operational efficiency and supply chain optimization. Yet, there is untapped potential in using these tools to revolutionize customer interactions and understanding, a responsibility increasingly falling on Chief Marketing Officers. Moreover, the expansion of their role from marketing to broader initiatives aligns with their traditional focus on data-driven decision-making, where they have evaluated advertising campaigns, identified market needs, and designed customer-centric strategies. "So long as CMOs have the right data, they will be ready to keep up with the growing demands and increasing challenges of their job," writes John Gregg, Regional VP and LATAM GM, Sensomatic.

Sales Experience: What to Expect in the Second Half of 2023

In the evolving landscape of sales, adaptability to change has become the ultimate test for salespeople. For instance, artificial intelligence has emerged as a crucial tool, empowering sales teams with data processing and informed decision-making capabilities. However, challenges for salespeople in 2023 include standing out from competitors, meeting quotas, reaching decision-makers, obtaining high-quality leads and keeping prospects engaged. Overcoming these challenges involves leveraging data to understand salespeople's needs and fostering a supportive sales culture, according to Shelley Pursell, Marketing Director Latin America and Iberia, Hubspot.