FMF, Liga MX, and AWS Boost AI in Mexican Soccer: AI Week

This week, Finka’s partnership with Source.ag promises enhanced efficiency in greenhouse operations through AI, while the Mexican Data Center Association (MEXDC) took a pivotal step toward gender equality in the tech sector. Meanwhile, the collaboration between the Mexican Football Federation (FMF), Liga MX, and Amazon Web Services (AWS) to integrate AI in Mexican soccer demonstrates the widespread applications of AI. 

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Mexico

Finka Partners with Source.ag to Enhance Greenhouse Operations

Leading high-tech greenhouse tomato producer Finka has become the latest client of Source.ag, a provider of AI solutions for vegetable growers. Based in Queretaro, Finka will implement Source.ag’s technology to streamline data collection and analysis, optimize crop management, and improve profitability.  

MEXDC Awards 75% of its Professional Scholarships to Women

The MEXDC has awarded 75% of its professional development scholarships in the data center industry to women, reflecting a commitment to the development of female talent in a traditionally male-dominated sector. This initiative aims to reduce the gender gap in STEM careers and strengthen women’s participation in technical and leadership roles.

FMF, Liga MX, and AWS Partner to Boost AI Use in Mexican Soccer

The Mexican Football Federation (FMF), in collaboration with Liga MX and Amazon Web Services (AWS), announced a strategic alliance to incorporate AI in Mexican soccer. This agreement seeks to improve the fan experience, optimize sports performance, and strengthen security in stadiums, all in preparation for the 2026 World Cup.

Mexico’s Government Uses 119 AI Apps, but Transparency is Limited

Governments in Mexico use 119 AI applications in at least 107 daily projects, reveals a study by the Centro de Investigación y Docencia Económicas (CIDE). The Executive Branch is the largest user, mainly using chatbots for citizen attention and administrative tasks. However, the lack of transparency and clarity in their implementation poses significant challenges.

International

GenAI Adoption Reaches 77%, but Cybersecurity Integration Lags

Generative AI in Latin America has reached 77.68% of organizations, reveals NTT DATA. However, only 24.79% use it to strengthen their cybersecurity measures, adds the company. Adoption has been hindered by the lack of talent, regulation, and clear strategies to fully deploy its potential.

WHO Establishes AI Health Center at Delft University

The World Health Organization (WHO) has designated the Digital Ethics Center at Delft University of Technology in the Netherlands as a WHO Collaborating Center on AI for health governance. This designation represents a continued partnership between WHO and the center, aimed at ensuring the ethical and responsible use of AI in healthcare.