Mexico’s AI Market to Reach US$450 Million by 2025: AI Week

AI is driving transformation across industries at an unprecedented pace. Mexico’s AI market is set to hit US$450 million by 2025, Amazon is challenging AI leaders with Nova Act, and Fr8Tech is betting big on decentralized AI for logistics. Meanwhile, Lara AI is redefining HR with AI-powered workforce management.

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Mexico 

Mexico’s AI Market to Hit US$450 Million in 2025

The market for AI applications in Mexico is expected to be worth US$450 million in 2025, reports Lenovo and IDC's CIO Playbook 2025. This represents significant growth from the US$98 million recorded in 2024, driven by accelerated adoption in key sectors such as finance and manufacturing, with a priority focus on regulatory compliance and risk management.

SEP and Google to Grant AI, Cybersecurity Scholarships

Mexico’s Ministry of Public Education (SEP) and Google will grant 30,000 scholarships for Career Certificates in AI and Cybersecurity, aimed at students and teachers of higher secondary education in Mexico. This initiative seeks to address the shortage of specialized talent in the country.

International 

Amazon Launches Nova Act, An AI Agent for B2B Environments

Amazon AGI SF Lab is introducing Amazon Nova Act, an AI model that claims to outperform competitors such as OpenAI and Anthropic in performance testing for autonomous agents. The technology integrates physical robotics learning and focuses on actionable decisions.

Aura Introduces AI-Powered Tools to Support Digital Parenting

Aura has launched a set of AI-powered tools aimed at helping parents navigate their children's digital lives by providing insights beyond traditional parental controls. The features, now available in beta for new subscribers to Aura’s Family and Kids Plans, analyze online behaviors to identify patterns that may affect a child’s mental and physical well-being.

Fr8Tech Acquires US$5.2 Million in FET Tokens to Boost AI

Logistics management company Freight Technologies (Fr8Tech) has announced the strategic acquisition of US$5.2 million worth of FET Tokens from Fetch Compute. The transaction was executed through a Securities Purchase Agreement, with Fr8Tech exchanging 2.31 million Series A4 preferred shares for the digital assets. This move underscores the company’s commitment to integrating decentralized AI solutions into the logistics sector.

MBN Experts

Unlocking HR’s Future with AI-Powered Solutions: Lara AI

As companies struggle with dispersed workforces and rising employee expectations, AI-driven tools are becoming essential for key sectors like retail, finance, and manufacturing. With seamless integration into platforms like WhatsApp and Microsoft Teams, Axel Suvalski, CRO and Co-Founder, Lara AI, discusses how Lara AI is redefining HR with AI-powered solutions, acting as a virtual HR Business Partner to streamline communication, boost engagement, and automate administrative tasks.