Mexico’s Cloud Maturity Rises, but AI Adoption Faces Data Hurdles

Q: How would you describe Itera Process's position in the Mexican cloud services and automation market?
A: We have established ourselves as a key player in Mexico’s cloud ecosystem, strengthened by our recognition as an Amazon Web Services (AWS) Premier Partner and Atlassian Platinum Partner. These designations reflect both the depth of our expertise and our capacity to drive large-scale digital transformation. With 25 years of experience and rapid evolution in the past 15, we have positioned ourselves as a trusted partner for organizations facing complex technology challenges. 

Q: What differentiators allow Itera Process to compete and stand out from other technology integrators and consultancies in the region?
A: Our strength lies in combining refined processes, best practices, and a highly specialized team. We have the ability to deliver end-to-end transformations that remain tightly aligned with business objectives. We not only migrate services to the cloud but also operate, modernize, and automate them to maximize impact. With AWS, our competencies in areas such as migration, financial services, education, data, and AI validate our proven track record. Our value is reflected in the strength of our specialized team, which ensures that automation through tools like Jira directly supports business goals.

Q: How does your "enterprise agility" approach translate into concrete results for sectors such as finance, retail, or healthcare?
A: Enterprise agility means aligning every initiative with the organization’s strategic vision. We start by diagnosing pain points and applying agile methodologies such as Scrum, SAFe, and DevOps to prioritize objectives. We then map processes to define key performance indicators that directly impact business results, whether in cost reduction, revenue generation, or operational control. For example, in a project with a 35,000-employee company, we optimized HR workflows by delivering Minimum Viable Products incrementally and later scaled based on early feedback. 

Q: What sectors are driving demand for your services and what is the primary reason these clients are turning to you?
A: This year we have seen strong demand across manufacturing, retail, financial services, and aeronautics. In retail, companies are seeking to maximize sales while protecting margins. Manufacturers, facing global tariff pressures, prioritize cost reduction and efficiency in production processes. In financial services — including banking, insurance, and fintech — we focus on streamlining credit applications and improving debt collection. In aeronautics, we are working with Aeroméxico, Volaris, and Viva Aerobus to migrate critical systems such as flight information displays at Mexico City’s Terminal 2.
 
Q: What strategies does Itera Process employ to ensure that clients are equipped to maximize the value of its technologies?
A: Training is embedded in every project we deliver, supported by our IT Institute. In 2025 alone, we have trained and certified over 2,500 professionals in areas such as development, cybersecurity, and DevOps. Our training goes beyond technical tools; it incorporates the cultural shifts necessary for successful adoption. We also employ methods such as shadowing, where administrators learn to manage systems hands-on, and workshops that foster collaborative practices. 

Q: For a company evaluating migrating its existing infrastructure, what methodology and criteria do you evaluate to ensure an agile and risk-free transition?
A: Our methodology is based on the AWS Well-Architected Framework, enhanced with our own practices adapted to the Mexican and Latin American context. As an AWS Migration Acceleration Program partner, we apply a structured process that includes dedicated project leadership, quality assurance, and solution architecture to guarantee stable performance on AWS. The program also provides financial incentives and credits that help clients overcome budget barriers. 

Q: How do you structure your support and managed services model to ensure continuous availability and optimization in cloud environments?
A: We structure managed services under a DevOps model that enables continuous operations even during upgrades or maintenance. By leveraging microservices, we decompose legacy monolithic applications into smaller, modular components, allowing us to modernize applications incrementally without disrupting business continuity. Our modernization approach ensures that clients can update and scale systems quickly while maintaining service availability, a necessity in industries where downtime translates directly into financial or reputational loss.

Q: How does the Atlassian platform enable the optimization of highly complex operations and workflows?
A: The Atlassian platform allows us to bring transparency and automation to even the most complex workflows. We design implementations that map activities end-to-end, enabling organizations to monitor operations at multiple levels, from project tracking to department performance. For example, a client in the legal sector that processes 7,000 contracts monthly now uses Atlassian’s AI-enabled tools to automatically identify contracts nearing expiration, manage SLAs, and calculate penalties.

Q: How would you describe the level of cloud, AI, and automation adoption in Mexico compared to other countries in the region?
A: Mexico has transitioned from being a late adopter to achieving significant maturity in cloud adoption, with more than 60% of companies using cloud services across different areas. The next step is modernization: optimizing and re-architecting workloads for maximum efficiency. AI adoption, by contrast, remains in its early stages. While interest is strong, most organizations are still learning how to translate AI into business value. Adoption is moving faster than the cloud did a decade ago, but the market requires strategic guidance and education, a role we plan to actively fulfill over the next two years.

Q: What are the main implementation challenges limiting the adoption of AI tools in corporate environments?
A: The main challenge is not the technology but the data. Many organizations still work with siloed, inconsistent, or inaccessible datasets, which limits the impact of AI. In such cases, AI serves as a tactical solution for specific issues rather than a driver of systemic change. True transformation requires unified, clean, and governed data that supports automation across multiple processes. To achieve this, we emphasize strong data and AI governance, ensuring security, privacy, and ethical considerations are embedded from the outset. 

Q: Why should companies designate specific executive positions when deploying emerging technologies like AI within their operations?
A: Emerging technologies require leadership beyond traditional CIO or CTO roles. New positions such as Chief Data Officer, Chief AI Office, or Head of Machine Learning, are necessary to guide organizations through cultural and operational change. These leaders not only develop technical expertise but also foster collaboration and communication, ensuring that innovation aligns with business objectives. By establishing specialized leadership, companies can accelerate adoption, build internal capabilities, and maintain strategic alignment as technology reshapes their operations.

Q: How can Mexican companies balance cost optimization with sustainability in the short and medium term?
A: Cost optimization and sustainability are converging priorities. Companies increasingly recognize the financial and environmental risks of unmanaged cloud growth. Through FinOps practices, we help clients monitor and govern their usage, identifying and eliminating “zombie” examples that consume resources without generating value. These practices often produce immediate savings. At the same time, we incorporate sustainability into every project, aligning with vendor guidelines and pursuing ISO certifications to ensure our operations and client solutions reflect responsible practices.

Q: What are Itera Process's strategic priorities for strengthening its presence in Mexico by the end of the year?
A: We focus on deepening specialization in the financial, retail, manufacturing, and aeronautics sectors. We are embedding security as a foundational element in every project, recognizing its central role in protecting both business continuity and customer trust. At the same time, we are helping clients transform existing assets by leveraging cloud flexibility and AI to innovate and create new revenue streams. The opening of the AWS Mexico region strengthens this strategy by enabling local clients to test and scale ideas faster. We are also exploring the integration of Atlassian with AI to further streamline process automation, an area with high potential for impact.

Itera Process is a technology consulting firm that executes complex cloud, automation, AI, and data projects. It is present in Latin America and Spain.