AI, Digital Innovation Take Lead: The Week in Retail

This week in retail news: AI and digital innovation took center stage at eRetail Day Mexico 2025, FEMSA advanced its sustainability agenda across proximity businesses, and Shein was hit with a US$47 million fine in France for misleading discount practices.

Check out this week’s top stories!

AI Takes Spotlight at eRetail Day Mexico 2025

Artificial intelligence (AI) took center stage at eRetail Day Mexico 2025, underscoring its pivotal role in transforming the digital commerce landscape. Held on July 3 at Estudio R in Mexico City, the event gathered over 2,000 professionals, both in person and online, for a day of innovation, insights, and technology.

FEMSA Releases 2024 Sustainability Report

FEMSA Proximity and Health has released its 2024 Sustainability Report, outlining progress in its strategy to create economic, social, and environmental value through proximity-based business operations. The document marks the first sustainability report published under the division’s new integrated identity, which brings together OXXO Mexico, Americas and Mobility, Multiformats, Health, and Proximity Europe.

France Fines Shein US$47 Million Over Misleading Discounts

France’s antitrust and consumer protection authority has fined fast-fashion retailer Shein €40 million (US$47.17 million) for allegedly misleading consumers with deceptive discount practices, following an investigation that lasted nearly a year.

Mexico Leads LATAM eCommerce With 16.1% Retail Share

Mexico’s digital commerce sector continues to evolve as the country solidifies its position as a regional leader. The 12th edition of eRetail Day México, held from July 1 to 3, 2025, brought together over 2,000 professionals and more than 40 national and international speakers in a hybrid format. 

When AI Meets Retail: The Omni Channel Odyssey

In the not-so-distant future of shopping, AI is not just lurking behind the scenes. It is striding down the aisles as your personal stylist, inventory assistant, and marketing muse all at once. From app to brick and mortar, artificial intelligence is weaving together data and creativity to make every shopping experience feel individually curated, says Marco Gelosi, Founder and CEO, Transforma.