All-in-One Platform Simplifies E-Commerce

Q: What market needs led to the creation of Easycommerce? 
A: Since 1998, I have been immersed in the world of e-commerce, accumulating vast experience in the implementation of more than 4,000 e-commerce platforms in various regions, including Mexico, the United States, and several countries in Latin America and the European Union. The sector has undergone a significant technological evolution, but lacked a platform that would empower midsized companies with an end-to-end solution to manage multiple sales channels B2B and B2C that could be adapted to different languages, countries, taxes, payment methods and logistical configurations. 

Q: How has Easycommerce evolved since its founding and how is it positioned in the market?  
A: Easycommerce was founded just over three years ago in Spain and Argentina, with the objective of providing an e-commerce platform that would adapt to the specific needs of midsized companies. Since its launch, we have expanded our presence to several international markets through strategic partners in Spain, Portugal, the United Kingdom, Chile, Uruguay, Paraguay, Perú and the rest of Latin America. We are focusing on developing our presence in Colombia and Mexico, consolidating our position as a key solution for companies looking to optimize and scale their e-commerce operations.

Q: What are the main features that make Easycommerce stand out in the e-commerce platform market? 
A: Our main value proposition is advanced interoperability over an end-to-end solution to manage multiple sales channels B2B and B2C base. Our platform is designed to integrate seamlessly with various management systems, such as SAP, SAGE, and Odoo, as well as with payment, logistics, analytics, customer service and marketing automation tools. This integration capability ensures that our customers can focus on growing and expanding their businesses without worrying about technical complexity. We also offer support for multiple sales channels, enhancing consistency and avoiding stock-out problems that often arise with non-integrated tools.

We also stand out for our ability to adapt the platform to different market needs, including tools for customer service through multiple channels, such as WhatsApp, Messenger, and integrated chatbots. This flexibility allows for an optimized user experience and a more efficient customer service process. 

Q: How does Easycommerce integrate with existing systems such as payment gateways or major enterprise resource planning (ERP) programs?
A: We integrate with over 150 existing systems, including major ERP software, payment gateways, such as PayPal and Stripe, and logistics operators. We partner with technology providers to develop plugins and share APIs or web services, allowing us to offer cost-effective and efficient solutions. We also provide documented APIs for companies that require custom integrations. These integrations cover item, customer, and transaction masters, adapting to the specific needs of each client and facilitating data synchronization between the platform and external systems.

Q: What are the main challenges companies face when adopting an e-commerce platform and how are you overcoming them?
A: The main challenge is aligning companies' internal processes with an e-commerce platform. This includes adapting to customer-centric strategies, hyper-personalization, and omnichannel integration. Significant change in operational processes, such as the transition from make-to-sell to sell-to-manufacture, requires talent retooling and ongoing training. We overcome these challenges through consulting, training, and support from our partners, ensuring that companies can adjust their processes and take full advantage of technology to optimize their performance and efficiency.

Q: How does Easycommerce leverage augmented intelligence to improve e-commerce strategies, such as personalization and customer segmentation? 
A: We apply augmented intelligence tools to automate internal and external processes, allowing us to offer more efficient and accurate solutions. In marketing automation, for example, augmented intelligence is used to personalize messages and segment audiences more effectively. This includes improving product descriptions, generating images, and predictive analytics to anticipate consumer trends. Our goal is to provide clients with more user-centric strategies that are less dependent on repetitive tasks, enabling a more targeted and effective approach.

Augmented intelligence has benefited several key areas at Easycommerce. In marketing automation, it has improved campaign personalization and customer segmentation. In customer service, chatbots and interaction automation have optimized service and query management. We have also seen advances in product cataloging, facilitating the generation of descriptions and the creation of images. Finally, in data analysis, machine learning has enabled a better understanding of consumer trends and behaviors, improving strategic decision-making.

Q: How does Easycommerce ensure it complies with international data protection regulations?
A: We are committed to complying with international data protection regulations, adapting to the different regulatory frameworks in the markets where we operate. In the European Union, we are attentive to changes and new regulations, as its regulatory framework for data protection is very strict. There is also a framework on AI under discussion. In Latin America, where regulation varies widely, it is crucial to ensure compliance with local laws while managing the growing concern for data protection. 

While some countries do not strictly regulate technology, it is essential to advance data protection and IT security. This includes adapting our practices to existing laws and addressing emerging issues, such as intellectual property and consent in marketing automation, without holding back innovation and investment.

Q: What are the company's priorities for the short and medium term? 
A: In the short term, our priorities include strengthening our presence in the markets where we are established and developing new key markets, such as Mexico and Colombia. We are focused on consolidating our platform, continuing to develop strategic partnerships, and increasing the visibility of our brand through local events and collaborations. We want to ensure a solid and well-managed expansion, while maintaining the quality and appropriateness of our solutions to market needs.

In the medium term, we will focus on deepening relationships and partnerships to facilitate continued growth. We also want to take advantage of opportunities arising from changing global dynamics, such as Mexico's increased relevance in international trade. This means continuing to work on the visibility and integration of our technology in the Spanish-speaking market, especially in collaboration with local partners.