Amazon Mexico Hires 8,000 Seasonal Workers for 2025 Peak

Amazon Mexico has expanded its logistics infrastructure and workforce to manage heightened demand during the 2025 festive season. The company announced the hiring of 8,000 temporary employees, bringing its total seasonal workforce to more than 23,000 people focused on ensuring on-time deliveries across more than 500 cities nationwide.

Since launching operations in Mexico in 2015, Amazon has expanded its logistics network to 30 times its original size. The company now operates more than 40 logistics facilities across the country, including 13 strategically located in the Mexico City Metropolitan Area, where dense urban conditions pose significant delivery challenges.

To support its “Delivering the Best of the Season” campaign, Amazon is deploying advanced technologies to improve delivery speed and safety. Key operational highlights include:

• Fast delivery coverage: Amazon Prime members have access to same-day delivery in 14 cities and next-day delivery in more than 80 cities.

• Ultra-fast essentials: Through Amazon Now, available in 10 cities, customers can receive essential products in under 15 minutes.

• AI-powered safety: Amazon uses multimodal artificial intelligence and satellite imagery to design safer delivery routes, analyzing real-time traffic patterns to mitigate congestion during peak shopping periods.

Diego Méndez de la Luz, director general of operations, Amazon Mexico, said the complexity of operating in cities such as Mexico City has driven the company to strengthen both its workforce and technological capabilities to ensure packages arrive in optimal condition.

Impact on Mexican SMEs

The festive season represents a critical growth period for the more than 27,000 Mexican small and medium-sized enterprises (SMEs) that sell through Amazon’s platform. These businesses account for a significant share of the thousands of products sold per minute during peak demand. One example is Mexskeletons, a Mexican artisanal décor brand.

Victor Lugo, founder of Mexskeletons, said Amazon provides local brands with the tools needed to position “100% Mexican products” in global markets. According to Amazon impact reports, SMEs selling on the platform make a significant contribution to Mexico’s GDP and have generated more than 52,000 indirect jobs.

Amazon’s operations in Mexico are supported by approximately 15,000 permanent employees, supplemented by seasonal hires. Employees such as Adriana Reyes highlighted a customer-centric culture, emphasizing internal motivation and attention to detail in packaging processes to ensure customer satisfaction.

The company said it will continue investing in innovative routing and feedback systems that allow drivers to report road conditions, which are then processed by AI in real time. By combining human expertise with automated technologies, Amazon aims to reinforce its delivery reliability during what it describes as the highest-volume period of the year.