AMVO Expects Growth in Hot Sale 2025 with More Digital Channels

The Mexican Association of Online Sales (AMVO) anticipates higher user participation in this year’s Hot Sale as brands focus on expanding digital channels and aligning with evolving consumer trends. 

Nearly half of Mexican internet users made a purchase during the 2024 Hot Sale, according to data released ahead of the 2025 edition. The campaign continues to demonstrate strong digital engagement, with 267 million visits recorded on participating websites and growing interest from older demographics.

The Hot Sale 2025 Pulse report reveals that five out of 10 internet users purchased items during the previous campaign, driven largely by appealing discounts. Payment and financing issues declined in importance compared to 2023.

Digital activity surrounding the 2024 campaign featured a notable pre-launch buildup. Online mentions peaked at 3,092 on May 14, generating over 1.5 million interactions and highlighting increased public anticipation.

High-turnover categories, such as Supermarket and Fashion, outperformed durable goods in engagement, thanks to competitive discounts.

Over the last seven editions, purchase intent during Hot Sale has risen by 22 percentage points. In 2025, six out of 10 interested shoppers are men, predominantly from the millennial demographic, while participation among users over 55 continues to grow.

Exclusive online shopping is gaining traction, prompting brands to enhance digital visibility. The official Hot Sale website is recognized by 70% of interested users and praised for reliability, adaptability, easy navigation, and personalized offers.

Credit cards remain the preferred payment method, fueled by promotional offers and interest-free monthly installments (MSI). However, alternative options, such as cash and fintech platforms, are steadily gaining popularity due to their ease of use, trustworthiness, and versatility.

Consumers value direct discounts and bank promotions the most, while home delivery remains the favored logistics option, driven by its reliability and convenience.

Most consumers (90%) plan to purchase items for personal use. Confidence in digital channels is high, though barriers like limited access and usability challenges persist.