B2B Transactions Go Digital: The Week in Retail

The retail sector has witnessed significant technological integration, yet many Mexican clients express dissatisfaction with their in-store and online interactions. Concurrently, Latin America is poised to experience an 80% growth in B2B transactions in e-commerce. Meanwhile, the so-called “quiet luxury” emerges as a new and viable option in apparel sector investment portfolios.

This and more in this week in retail!

Latin America Expects 80% B2B Transactions to Go Digital by 2024

Latin America anticipates a surge in B2B interactions, with 80% of transactions going digital. Gartner predicts a shift to data-driven strategies, led by analytics and AI, as 60% of B2B organizations transition. Infracommerce, aligning with Mexico's digital reforms, expects a 40% revenue increase, emphasizing tech investments for lasting market impact.

Mexican Shoppers Disappointed with Retailer’s Tech Integration

A SOTI report finds Mexican retail technology falls short of consumer expectations, leading to disappointment. While 91% engage with in-store tech, challenges like staffing and connectivity persist. Despite high AI enthusiasm, consumers demand personalized experiences and express security concerns, pressuring retailers to streamline operations and bolster data protection.

Corona: Latin America's Most Valuable Brand With Premium Appeal

Corona emerges as Latin America's most valuable brand, reaching US$10.4 billion in value, while Modelo Especial enters the Latin American elite at US$5.2 billion. Brand Finance's Global 500 ranking shows Corona climbing to 207th place globally, with Modelo Especial at 455th, highlighting their increased global strength and positive consumer perceptions, with Corona leading as the region's strongest brand.

Quiet Luxury Shifts Retail and Investor Portfolios

Quiet luxury, characterized by understated opulence, gains prominence in fashion and investments, favoring elegance over ostentation. Investors flock to brands like Hermès and Miu Miu, outperforming louder counterparts by 23%, reflecting consumer preference for quality and heritage.