Conversational Commerce Boosts E-Commerce Growth: Week in Retail
By Mariana Allende | Journalist & Industry Analyst -
Thu, 06/05/2025 - 11:20
This week in retail, conversational commerce drove high traffic shopping campaigns like Hot Sale in Mexico, driving the e-commerce sector to grow 25% annually. Meanwhile Shein abandons its London IPO plans and opts for Hong Kong.
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Why Real-Time Messaging Is the New Edge During Hot Sale
Hot Sale, according to Thiago Goncalves, Executive Director LATAM, Blip, has evolved into a critical test of how well brands in Latin America adapt to a mobile-first, messaging-driven economy, where real-time, personalized conversations are now essential for converting traffic into sales. With platforms like WhatsApp becoming the preferred channel for 67% of Mexican consumers, businesses are shifting toward conversational commerce to streamline the customer journey from discovery to post-purchase.
Mexico E-Commerce to Grow 25% Annually on Digital Payments
Mexico’s e-commerce sector is projected to grow at a compound annual growth rate (CAGR) of 25% from 2023 to 2027, reaching an estimated value of US$184.2 billion, according to global payment platform Nuvei. This expansion is fueled by a young, digitally connected population, particularly those aged 25 to 44, and the rapid adoption of digital payment methods such as e-wallets and real-time transfers.
Shein Chooses Hong Kong IPO Bypassing London Despite UK Push
Shein has decided to pursue its initial public offering (IPO) in Hong Kong, bypassing London despite a year-long campaign by UK officials to attract the fast-fashion giant. The listing could have been one of the largest on the London Stock Exchange in a decade.
Costco 3Q25 Revenue Up 8% YoY, Misses Estimates on Strategy Shift
Costco reported third-quarter revenue of US$61.96 billion, an 8% year-over-year increase but below Wall Street’s average estimate of US$63.19 billion, according to LSEG data. Earnings, excluding certain items, came in at US$4.28 per share, narrowly exceeding analysts' US$4.24 projection.








