EBANX, Aplazo Partner to Bring BNPL to Cross-Border E-Commerce

EBANX, a global payments platform specializing in emerging markets, has formed a strategic alliance with Mexican Buy Now, Pay Later (BNPL) fintech Aplazo to enhance flexible payment options for cross-border e-commerce in Mexico, the companies announced.

The partnership enables international online merchants using EBANX’s platform to integrate Aplazo as a BNPL payment method for Mexican consumers. This marks the first time Aplazo will support cross-border transactions, expanding access for global retailers in Mexico’s growing e-commerce market.

According to EBANX, incorporating local BNPL options alongside domestic card payments can help merchants reach over three times as many consumers compared to relying solely on international acquirers. Data from Payments and Commerce Market Intelligence (PCMI) estimates this approach could tap into an additional 72 million Mexican shoppers.

“Mexico is one of Latin America’s most dynamic markets, with e-commerce projected to grow 25% annually through 2027,” said Eduardo de Abreu, Vice President of Product, EBANX. “Our partnership with Aplazo allows us to extend our reach locally and provide global clients with a payment solution tailored to Mexican consumer preferences.”

The integration offers a more flexible checkout experience, helping merchants increase average order values, reduce cart abandonment, and attract new customer segments. This feature is now available via a single integration on the EBANX platform.

Alex Wieland, CRO and Co-founder, Aplazo, emphasized the fintech’s mission to provide fair and transparent credit. “This partnership with EBANX strengthens our efforts to expand financing access for millions of Mexican consumers while accelerating commerce digitalization in the country,” he said.

The BNPL segment in Mexico is expanding, driven largely by younger demographics. PCMI forecasts a 20% increase in BNPL usage in Mexican e-commerce this year, with a projected compound annual growth rate of 16% through 2027. Aplazo reports that 38% of millennials and 31% of Gen Z in Mexico already use BNPL as a payment method.

Founded in 2020, Aplazo has secured over US$100 million in equity and US$75 million in debt financing. EBANX, active in Mexico since 2015, facilitates payments for more than 500 international digital companies across 29 countries in Latin America, Africa, and Asia.