Ferrero to Buy WK Kellogg Ahead of Holiday Push: Retail Week

This week in retail news: Ferrero announced a US$3.1 billion deal to acquire WK Kellogg. Kantar Mexico shares insights on how leading brands are growing despite economic uncertainty, while Google Mexico offers strategies to maximize the end-of-year shopping season. Meanwhile, Promologistics details how it is scaling operations through AI, circular solutions, and regional expansion to meet evolving logistics demands.

More news below:

Mexican Retailers See Strong 2Q25, Caution on 2H Outlook

Mexican retailers are projected to report solid second-quarter 2025 results, driven by favorable calendar shifts and increased consumer spending following annual bonus distributions. However, analysts warn that persistent inflation and a slowing economy may dampen performance in the latter half of the year.

Ferrero Moves Beyond Chocolate with US$3 Billion WK Kellogg Deal

Italian multinational Ferrero Group announced Thursday it will acquire US-based cereal maker WK Kellogg for US$3.1 billion (MX$57.6 billion), expanding its footprint in the North American food market and diversifying its portfolio beyond chocolate.

What Are Brands in Mexico Doing Despite Economic Uncertainty?

Despite economic uncertainty in Mexico, 25 standout brands have achieved growth by focusing on market penetration and adding new customers, according to expert Mauricio Martínez, Managing Director, Kantar Mexico. These brands maintained strong marketing investment, developed creative and high-quality advertising, and delivered smart pricing strategies that consumers perceive as offering greater value. Their success also stems from superior point-of-sale execution, targeted regional strategies, and innovation designed to meet real consumer needs.

How to Capitalize on Buen Fin, Black Friday, and Cyber Monday

Hot Sale 2025 demonstrated the continued power of seasonal discount events to drive significant sales growth, with retailers reporting record-breaking e-commerce performance and a 23.7% year-over-year increase in sales, writes expert Julian Coulter, General Director at Google Mexico. As companies prepare for El Buen Fin, Black Friday, and Cyber Monday, 94% of surveyed Mexican consumers have already expressed their intention to shop, highlighting a major opportunity.

Scaling Logistics With Tech, Security, Circular Solutions

In an exclusive interview, Felipe Ordóñes, Director Manager, Promologistics, shares how strategic partnerships, AI integration, and warehouse expansion enhance efficiency and customer satisfaction in a complex logistics environment. He highlights circular economy initiatives by refurbishing returned products and adapting to clients' needs across both B2B and B2C channels, especially in sectors like electronics, health, and cosmetics.